Marketing Manager

Outerlink Global Solutions is seeking a Marketing Manager (strong preference for experience in market research and data analytics) for Outerlink Global Solutions in The Woodlands, Spring, or North Houston, Texas. Must be willing to meet with supervisor in person north of Houston 1-2 times per week.

Our Mission and Vision

At Outerlink Global Solutions, we are driven by a commitment to revolutionize the industry through the seamless integration of cutting-edge data science and communication technologies, all aimed at enhancing safety and reliability standards. We deeply acknowledge the invaluable, often lifesaving, contributions our customers make to our communities.

Our mission is clear: to pioneer innovative solutions that proactively detect, prevent, and mitigate risks, ensuring that each flight surpasses the safety benchmarks set before it.

Through relentless research, development, and steadfast collaboration with our customers, we strive to establish new paradigms in aviation safety. Our ultimate goal is to significantly diminish the likelihood of accidents and incidents, providing unparalleled peace of mind to crews and aviation stakeholders across the globe.

Driven by our unwavering dedication to our customers, we continuously evolve our technologies to shape a future where air operations are not only efficient but inherently safe. Our vision extends beyond mere success; it encompasses a world where operational excellence benefits all involved parties.

We aim to become the global leader in advancing aviation safety and reliability through the seamless integration of cutting-edge data science and technologies novel to aviation. We envision a future where every flight is not just safe, but exceeds all safety benchmarks, ensuring the utmost peace of mind for passengers, crews, and aviation stakeholders worldwide.

Our Goal

Our goal is to find qualified candidates who value our mission and contribute to our Company culture and values of integrity, safety, customer commitment, excellence, and collaboration.

We invest in the well-being of our employees. The following benefits are offered: Medical & Dental Insurance for employee & family insurance premium paid 90%, Vision Insurance for employee & family insurance premium paid 100% | Short- and Long-Term Disability insurance premium paid 100% | Basic Life Insurance for employee paid 100% | 401k = matching contributions of 100% of salary deferrals on contributions of up to 3% of gross salary & 50% of salary deferrals on contributions on an additional 2% of gross salary | PTO (11-21 days annually depending on experience and length of employment) | Paid Holidays = 7 | Tuition assistance available | Travel reimbursements available

Job Title: Marketing Manager

Reports To: Chief Technical Officer

Location: Shreveport, LA

Pay Class: Salary, Exempt

*Pay will vary depending on various factors including location and level of experience.*

Job Objective

The Marketing Manager is responsible for leading the development and execution of integrated marketing communication strategies for Outerlink Global Solutions, North Flight Data Systems, and Guardian Mobility. This role plays a critical part in enhancing brand positioning, supporting business growth, and increasing customer engagement within the aviation and satellite telecommunications industries.

Essential Functions

• Develop and implement strategic marketing communication plans to support business objectives across B2B and B2C channels.
• Conduct customer and competitive research to understand user needs, industry trends, and the evolving market landscape; apply insights to inform messaging, positioning, and campaign strategies.
• Plan, execute, and analyze integrated marketing campaigns to drive awareness, lead generation, and customer retention.
• Establish and report on KPIs related to campaign ROI, conversion rates, audience growth, and customer engagement. Utilize this data to inform and drive future programs.
• Create and manage content including press releases, blogs, case studies, white papers, email campaigns, advertisements, and customer presentations.
• Manage and update the company’s online presence, including website, SEO, social media (LinkedIn, Twitter, etc.), and email marketing initiatives.
• Direct the planning and logistics for industry events, trade shows, and webinars—including booth messaging, graphics, branded materials, vendor coordination, and on-site support.
• Manage engagement with external agencies, vendors, and media partners as needed.
• Coordinate branded merchandise and maintain inventory of marketing materials and apparel.
• Additional duties as required.

Knowledge, Skills, & Abilities (KSA)

• Ability to develop strategic marketing plans and manage execution across multiple digital and traditional channels.
• Excellent communication, storytelling, writing, and editing skills with strong attention to detail.
• Proficient in digital marketing tools and platforms, including SEO, CRM systems, email marketing, analytics (e.g., Google Analytics), and content management systems.
• Strong project management, time management, and organizational skills with the ability to manage multiple priorities.
• Proven ability to work independently while effectively collaborating with cross-functional teams.
• Comfortable engaging and managing external vendors and media contacts to support campaigns and content needs.
• Strong interpersonal and communication skills to effectively engage executive stakeholders and foster collaboration across cross-functional teams.
• Demonstrated creativity, critical thinking, and a results-driven mindset.

Education & Experience

• (REQUIRED) Bachelor’s Degree in Marketing, Data Analytics, Communications, or a related field ; (PREFERRED) Master’s degree.
• (REQUIRED) 5+ years of experience in marketing communications, with strong emphasis on branding and campaign development.
• (REQUIRED) Demonstrated success executing strategic marketing plans and managing content and digital campaigns.
• (PREFERRED) Experience in aviation, aerospace, satellite communications, or a related technical industry.
• (PREFERRED) Experience with brand creation or rebranding.

Physical Demands

• The role is primarily sedentary, with extended periods of time spent sitting and working on a computer.
• Repetitive motion.
• Must have the ability to lift and carry up to 50 pounds.
• Substantial movements (motions) of the wrists, hands, and/or fingers.
• Prolonged standing, lifting, and squatting on various surfaces during trade shows or customer events.

Work Environment

• Air-controlled office.
• Remote work requiring virtual communication with supervisor and team members regularly.
• Occasional attendance at industry events and trade shows, which may include exposure to varied weather conditions and travel logistics

Work Status, Schedule, & Travel

• Full-time
• Monday – Friday, 8am-5pm
• Travel required 6-10 times per year for conferences, trade shows, and meetings

*Outerlink Global Solutions does not have a Visa Sponsorship program at this time*

Outerlink Global Solutions is committed to employees, customers, and the community to promote diversity and inclusion by developing policies, programs, and procedures that foster a work environment where differences are respected and employees are treated fairly.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or nation origin.

Outerlink Global Solutions prohibits discrimination or harassment of any kind and ensures Equal Employment Opportunity (EEO) to all aspects of the relationship between Outerlink Global Solutions and its employees, including recruitment, employment, promotion, transfer, training, working conditions, wages and salary administration, employee benefits, and application of policies.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you able to meet in person 1-2 times per week north of Houston?
• (REQUIRED QUESTION) (a) Which marketing data analytics tools have you used? (b) For what purposes?
• (REQUIRED QUESTION) How would you rate your professional writing and press release experience? (a) no experience, (b) basic, (c) intermediate, (d) advanced
• (REQUIRED QUESTION) Are you willing to provide a portfolio if requested?

Education:

• Bachelor's (Required)

Experience:

• Marketing and Communications: 5 years (Required)
• Marketing Campaign: 3 years (Required)
• Market Data Analysis Tools (i.e. Google Analytics, etc.): 2 years (Required)
• Branding: 3 years (Preferred)

Location:

• The Woodlands, TX (Preferred)

Ability to Commute:

• The Woodlands, TX (Required)

Work Location: Remote