Marketing Manager

Key Responsibilities:

• Develop and implement integrated marketing strategies to promote the institutions academic programs.
• Manage digital marketing campaigns including SEO/SEM, email, social media, and online advertising.
• Plan and execute offline campaigns, including educational fairs, school/college visits, seminars, and roadshows.
• Liaise with advertising agencies, media partners, and vendors.
• Manage the design and distribution of promotional materials – brochures, banners, videos, etc.
• Monitor marketing budgets and evaluate campaign performance using analytics tools.
• Build strategic partnerships with schools, coaching centers, and education consultants.
• Supervise and streamline the end-to-end admissions process.
• Handle application intake, screening, document verification, and interview coordination.
• Ensure smooth communication between applicants and the institution.
• Collaborate with academic and administrative teams to ensure adherence to admission policies and enrolment targets.
• Maintain and report accurate data on inquiries, applications, and admissions.
• Guide prospective students and parents on program selection, career paths, eligibility, and admission procedures.
• Conduct one-on-one and group counselling sessions.
• Address student queries through walk-ins, phone calls, emails, and virtual platforms.
• Organize open houses, information sessions, webinars, and campus tours.
• Maintain student engagement throughout the decision-making journey.

Key Skills & Competencies:

• Excellent communication and interpersonal skills
• Strategic thinking and planning ability
• Strong leadership and team management
• Result-oriented with strong follow-through
• Proficiency in digital marketing tools and CRM systems
• Strong presentation and negotiation skills
• Ability to work under pressure and meet admission targets

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Education, or a related field
• Minimum 5-8 years of experience in education marketing, admissions, or student counselling
• Experience in the higher education sector preferred

Working Conditions:

• Full-time position with travel as required for outreach programs
• Occasional weekend work for events and admissions support

Job Type: Full-time

Pay: ₹22,000.00 - ₹26,000.00 per month

Benefits:

• Provident Fund

Work Location: In person