Marketing Manager

Experienced Marketing Manager – Luxury Automotive

Ferrari of Atlanta – Roswell, GA (Atlanta Metro Area)

Join the Legacy. Drive the Future.

Are you a seasoned marketing strategist with a passion for ultra-luxury brands and a proven track record of engaging affluent clientele? Ferrari of Atlanta, a premier dealership representing one of the world's most iconic automotive marques, is seeking a highly experienced and dynamic Marketing Manager to drive our brand presence, customer engagement, and sales growth in the Atlanta and southeastern US market.

This pivotal role requires a creative thinker with strong analytical and commercial acumen to manage and elevate the Ferrari experience for our discerning customers.

Key Responsibilities:

• Strategic Marketing Leadership: Develop, execute, and manage a comprehensive, multi-channel marketing strategy that aligns with Ferrari's global brand standards and the dealership's sales objectives.
• Brand Management: Act as the primary brand steward for Ferrari of Atlanta, ensuring all communications, events, and customer interactions uphold the prestige, exclusivity, and quality of the Ferrari marque.
• Digital & Lead Generation: Oversee all digital marketing efforts, including the dealership website content, SEO, targeted digital advertising, and social media presence, to generate qualified leads for sales and service departments.
• Luxury Event Planning: Plan, coordinate, and execute exclusive, high-end customer and prospect events (e.g., track days, new model launches, VIP experiences) to foster community, loyalty, and new customer acquisition.
• Budget & Performance Analysis: Manage and control the marketing budget, conducting post-campaign analysis and reporting on the effectiveness (ROI) of all marketing initiatives to dealership management.
• Sales & Service Alignment: Collaborate closely with the Sales and Aftersales teams to develop targeted promotions, materials, and strategies that support revenue goals and enhance the overall customer journey.
• Content & Communications: Oversee the creation of all marketing collateral, press releases, and internal communications, ensuring a consistent and compelling brand message.
• Market Research: Continuously monitor market trends, competitor activities, and customer demographics to identify new opportunities for business expansion.

Qualifications & Experience:

• Experience: Minimum of 5+ years of progressive experience in Marketing Management, with significant experience in the luxury goods, high-end automotive, or premium lifestyle sectors is highly preferred.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Luxury Mindset: Deep understanding of the luxury client and the specific marketing codes, client relationship management, and service expectations of the ultra-high-net-worth market.
• Skills: Proven expertise in strategic planning, digital marketing (CRM, social media, web content management), event management, and data-driven analytical reporting.
• Personal Attributes: Exceptional communication and presentation skills, high degree of creativity, meticulous attention to detail, and a professional, poised demeanor suitable for representing the Ferrari brand.
• Availability: Must be willing to work occasional evenings and weekends to manage exclusive dealership and client events.

Compensation & Benefits:

• Salary: Competitive annual salary based on experience and market standards for an experienced Automotive Marketing Manager in the Atlanta area. The compensation package will be commensurate with the level of experience and the luxury market segment. (General market data for an experienced Automotive Marketing Manager in the Atlanta area suggests an average in the $80,000 - $110,000+ range. (Final offer will depend on qualifications.)
• Incentives: Performance-based bonus structure tied to marketing KPIs, lead generation, and sales/service support success.
• Benefits: Comprehensive benefits package including medical, dental, and vision insurance, and paid time off.

Application Process:

If you are driven by excellence and prepared to apply your marketing expertise to one of the world's most desired brands, we invite you to submit your resume and a compelling cover letter detailing your relevant luxury and/or automotive experience to the Ferrari of Atlanta Careers portal.

We are seeking a marketing leader ready to match the passion of the Prancing Horse.

Apply Now to become the next driving force behind Ferrari of Atlanta's success!

Job Type: Full-time

Pay: $75,000.00 - $109,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Ability to Commute:

• Roswell, GA 30076 (Required)

Ability to Relocate:

• Roswell, GA 30076: Relocate before starting work (Preferred)

Work Location: In person