Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies, along with excellent interpersonal and presentation skills. This role involves both public speaking and one-on-one meetings with potential users, partners, and wholesalers to promote our brand, strengthen relationships, and expand our market reach. The Marketing Manager will collaborate closely with cross-functional teams to enhance our market presence and engage our target audience effectively.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business objectives.
- Oversee SEO efforts to improve organic search rankings and drive website traffic.
- Manage social media marketing campaigns across various platforms, including Facebook Advertising, to increase brand awareness and engagement.
- Utilize analytics tools such as Google Analytics to track performance metrics and optimize campaigns accordingly.
- Create compelling content for multiple channels, including email marketing, blogs, and print advertising.
- Collaborate with sales teams to support B2B marketing efforts and enhance advertising sales strategies.
- Conduct public presentations, webinars, and live events to represent the brand and communicate key messages effectively.
- Participate in 1:1 meetings with potential users, partners, and wholesalers to establish relationships, gather feedback, and identify growth opportunities.
- Implement marketing automation tools to streamline processes and improve efficiency.
- Conduct market research to identify trends, customer needs, and competitive landscape insights.
- Manage budgets effectively for all marketing initiatives while ensuring maximum ROI.
- Lead product management efforts by coordinating with development teams for successful product launches.
Qualifications
- Proven experience in digital marketing, content marketing, e-commerce, and performance marketing.
- Proficiency in Adobe Creative Suite for designing promotional materials.
- Familiarity with Web Builders HTML for website management and updates.
- Strong copywriting skills with the ability to create persuasive content tailored to various audiences.
- Experience with multichannel marketing strategies that include email campaigns, social media, and print advertising.
- Knowledge of Google AdWords for managing paid search campaigns effectively.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and presentation skills, with confidence in both public speaking and individual client interactions.
- Strong organizational skills with the ability to manage multiple projects under tight deadlines.
- Insurance and Financial Services Experience is a plus.
Join us in this exciting opportunity to shape our brand's future through innovative marketing strategies and impactful relationship-building.
Job Type: Full-time
Pay: $25.00 - $30.00 per hour
Expected hours: 20 – 40 per week
Work Location: In person