Marketing Manager

About Inhabit

Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com.

About iTrip

iTrip by Inhabit is an international, short-term rental property management franchisor widely recognized as a leader in the space. The company was established in 2008. We blend a combination of a high-tech approach to marketing/sales/revenue management to support our franchisees who provide a high touch level of service for our property owners and rental guests. We are nationally marketed and locally owned, so our owners get the most eyes on their units and are cared for by the people who live in the same neighborhoods.

Job Description Summary

The Marketing Manager will serve as the head of marketing of iTrip and coordinate marketing efforts within a dedicated core team of marketers augmented by corporate marketing resources and external marketing partners. This role is focused on creating a high volume of impactful marketing pieces impacting the entire franchise ecosystem from branding to franchisee support through guest relations. A strong understanding of omnichannel marketing with a strong bent towards digital marketing is essential. A successful candidate will be familiar with managing web properties, core SEO concepts, audience specific writing styles and will think strategically about the way to measure and report outcomes of efforts. While a leadership role, this person should be action oriented and still interested in helping to produce campaign briefs, content calendars as well as assist in writing and editing content with the marketing team. This position typically requires a bachelor’s degree or significant experience in marketing within a franchise or short-term rental industry company.

What You’ll Do (Functions & Responsibilities)

• iTrip is a service minded organization. This role serves customers from within the Inhabit organization and externally including current and prospective franchisees, property owners and rental guests; As such, all applicants should enjoy collaborating and working with multiple individuals in a fast-paced environment.
• Managing an effective team driving significant results for a growing franchise company including:
  • Marketing Planning
  • Marketing Asset Reviews
  • Team Member Performance Reviews
  • Budget Tracking
  • ROI and Related Marketing Metric Tracking and Creation
• Develop campaign concepts to meet organization goals and growth targets
• Create processes to better support our growing network of franchisees
• Ensure compliance and management approval of all content pieces prior to release
• Be a key communicator between key business stakeholders
• Ensure appropriate presence at industry events
• Help plan and deliver an annual franchisee conference
• Manage all aspects of digital, event and traditional marketing programs
• Build and maintain rolling content and campaign calendars
• Processes and adapts writing style and voice to serve the audience for each piece of content created internalizing feedback to continue to grow and develop a strong and consistent brand voice.
• Responsible for collaborating and implementing the overall content strategy based on iTrip’s specific goals and objectives.
• Creates content daily to drive leads, subscribers, awareness. Examples include blog posts, emails, videos, downloadables, press releases, and other types of content.
• Edits and proofreads copy from third-party providers for correct grammar, punctuation and brand guidelines. A strong attention to detail is required.
• Pulls monthly marketing performance reports
• Ensures iTrip franchisees follow brand guidelines in all communications.

What We’re Looking For (Minimum qualifications)

• A flexible, team-oriented mindset
• Strong writing skills with the ability to write for various audiences
• Extensive experience being part of the creation, execution and measurement of marketing campaigns
• Enjoys creating process to maximize output
• Thrives working in an environment of rapid change and improvement
• Experience leading a team and managing third-party suppliers
• A strong aptitude for interacting with people directly helping them solve problems with a positive attitude and creativity
• A working understanding of marketing automation and email marketing tools (Marketo preferred but not required)
• General Wordpress knowledge
• 6 or more years of experience in a marketing content heavy role, preferably in the vacation rental, franchise
  industry, or marketing agency environments.

Education Requirements

Bachelors Degree in Marketing or related field preferred

Type

Full Time, Salaried, Exempt

Location

• Knoxville, TN

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.