Marketing Manager

Marketing Manager - On-site Position

Allentown, PA

At Phoebe Ministries Allentown, we’re more than a workplace – we’re a community rooted in compassion and excellence, dedicated to enriching the lives of our residents.

Why You'll Love Working with Phoebe Ministries:

• Comprehensive Health Coverage – Health, Dental, Vision, and Life Insurance.
• Competitive Pay – Earn rewarding pay for your skills and flexibility!
• Tuition Reimbursement – Advance your career with our support.
• Generous Paid Annual Leave – PLUS the ability to sell back unused time twice a year!
• Paid Day Off for Your Birthday – Because your day is worth celebrating!
• Employee Appreciation Events – Anniversary awards, recognition gift cards, and more.
• Mission-Driven Culture – Join a team rooted in respect, integrity, and service.

Responsibilities for a Marketing Manager with Phoebe Allentown:

• Develop and lead multi-channel marketing campaigns aligned with KPIs and business goals.
• Manage PR efforts and uphold brand standards across all platforms.
• Provide strategic marketing support to campuses through research and leadership collaboration.
• Oversee project timelines in Wrike and coordinate with vendors for advertising and outreach.
• Oversee content across web, social, blogs, email, and video with consistent brand voice and visuals.
• Write and pitch press releases; manage media relations across Phoebe’s CCRCs, Pharmacy, and Pathstones.
• Develop community programs to enhance brand visibility and outreach.
• Manage CRM systems for segmentation, automation, and lead scoring.
• Oversee website UX and performance; lead SEO/SEM strategy and paid media (Google Ads, Meta, LinkedIn, display).
• Use GA4, UTM tracking, Data Studio, and platform dashboards to measure performance.
• Deliver custom reports on leads, conversions, and attribution.
• Continuously test and optimize campaigns and content based on insights.
• Lead internal team and external vendors (designers, developers, media, print).
• Collaborate with sales, development, ops, and leadership to ensure integrated brand strategy.
• Guide creative planning, agile workflows, and content ideation.

Requirements for a Marketing Manager with Phoebe Allentown:

• The ability to deliver excellent customer service to all residents, families, and coworkers.
• Bachelor’s degree in marketing, Communications, or a related field (Master’s preferred).
• 7–10 years of progressively responsible experience in marketing, with at least 2 years in a management role.
• Proficiency in: Google Analytics 4, Tag Manager, and Looker Studio; SEO tools (Moz, SEMrush, Ahrefs); CRM and marketing automation platforms (Salesforce, HubSpot, Constant Contact); Social media schedulers and ad platforms (Meta, Hootsuite, LinkedIn Campaign Manager); CMS platforms (WordPress, Drupal, Sitecore); Graphic and video editing tools (Canva, Adobe Creative Cloud preferred)
• Strong analytical, communication, and leadership skills.

Candidates who excel are those who can thrive in a positive and respectful Customer Driven Culture while embodying the organization’s Faith in Action Mission, Vision, and Values.

Phoebe is an equal opportunity employer.