Marketing Manager

Marketing Manager – NBFC (Car, Bike, Solar & Consumer Financing)

Location: [Karachi], Pakistan
Company: [SIBL NBFC Bank Name]
Job Type: Full-Time | On-site

About Us

We are looking for a dynamic and result-driven Marketing Manager to lead our marketing initiatives, drive customer acquisition, and strengthen our market presence.

Key Responsibilities

• Develop and implement effective marketing strategies for all financing products (car, bike, solar, and consumer loans).
• Plan and execute digital, outdoor, and branch-based marketing campaigns.
• Build partnerships with dealers, showrooms, and solar companies for lead generation.
• Manage the company’s brand visibility, promotions, and public relations.
• Conduct market research to identify customer trends and competitive opportunities.
• Monitor campaign performance and prepare monthly reports for management.
• Coordinate with Sales and Product teams to align marketing goals with business targets.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 3–5 years of experience in marketing, preferably in banking, NBFC, or consumer finance sectors.
• Strong understanding of digital marketing, lead generation, and branding.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office and digital marketing tools.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work in a growing and innovative NBFC environment.
• Career growth and professional development opportunities.

Job Type: Full-time

Work Location: In person