Marketing Manager

Description:

Location: [Windsor-CT, 100% presential]

Job Type: [Full-Time]

Reports to: General Manager

About Us: Fischer Technology is a leading innovator and manufacturer of coating thicknesses measurement devices, delivering exceptional products and services to our customers. For over 70 years, we have built a reputation for providing industry with highly accurate and precise instrumentation. Our devices play a critical role with aerospace, durable goods, electronics, automotive, medical devices, green energy, and general manufacturing. As part of the Helmut-Fischer GmbH group, Fischer Technology’s diverse team of professionals works together to push the boundaries of measurement and meet the evolving needs of the manufacturing community.

Position Overview:

We are seeking a dynamic and experienced Marketing Manager to lead and execute our marketing strategies with a focus on trade shows, road tours, social media, Google Ads, and online store management. The ideal candidate will drive brand awareness, increase sales, and enhance our online presence through innovative marketing initiatives and data-driven campaigns.

Key Responsibilities:

• Plan and coordinate trade shows and road tour events to maximize brand exposure and lead generation.
• Develop and implement comprehensive social media strategies across platforms to engage audiences and promote products/services.
• Manage and optimize Google Ads campaigns to drive targeted traffic and increase conversions.
• Oversee the day-to-day operations of the online store, ensuring seamless customer experience and accurate product listings.
• Collaborate with sales, product, and creative teams to develop marketing materials and promotions aligned with company goals.
• Analyze marketing performance metrics and adjust strategies to improve ROI.
• Stay current with digital marketing trends and emerging platforms to continuously enhance marketing efforts.
• Manage marketing budget, timelines, and resources effectively.

Preferred Skills:

• Experience with content creation and multimedia marketing.
• Knowledge of SEO and online store platforms such as Shopify, WooCommerce, or similar.
• Familiarity with CRM systems and email marketing tools.

Benefits:

• Competitive salary and bonus structure.
• Health, dental, and 401(k).

We look forward to welcoming a new member to our team who is enthusiastic about sales and excited to contribute to the growth of our portable coating thickness gauge product line!

Requirements:

• Marketing Analyst
• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience in trade show planning and execution, social media marketing, and digital advertising.
• Strong knowledge of Google Ads, analytics tools, and e-commerce platforms.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a data-driven mindset.