Marketing Manager

Title: Marketing Manager

Reports to: General Manager

Location: 2460 S Stemmons Fwy, Lewisville, TX 75067

Job Type: Full Time / Part Time Hourly

Who we are:

Launch Family Entertainment is a leader in the family entertainment industry with a commitment to creating an outstanding guest experience. We are a fast-growing company driven by values embedded in teamwork, respect, accountability, and integrity. In our colleagues, we look to find positive, enthusiastic individuals that are committed to our cause, share in our passion for an outstanding guest experience and will contribute a combination of fresh ideas and new perspective to our ever evolving team. Launch is an equal opportunity employer.

Summary of Position:

We are seeking an energetic and creative Marketing Manager to lead all marketing initiatives for our Family Entertainment Center. This role is responsible for developing and executing marketing strategies that drive attendance, grow brand awareness, increase group sales, and build strong community engagement. The ideal candidate is hands-on, innovative, and passionate about creating memorable guest experiences.

Duties & Responsibilities:

• Develop and execute annual and seasonal marketing plans to drive traffic, revenue, and community engagement.
• Oversee marketing budget, allocation, and campaign management to ensure cost efficiency and strong ROI.
• Manage Groupon operations, including offer setup, redemptions, reporting, and guest communication.
• Maintain the cashier binder with updated promotions, offers, and redemption instructions for staff.
• Manage digital marketing efforts including website content, email campaigns, SEO, social media, and paid advertising.
• Create and schedule engaging social media content across all platforms; monitor trends and audience engagement.
• Oversee in-park promotions, events, and seasonal campaigns to increase guest engagement.
• Collaborate with operations and sales teams to support group events, birthday parties, and special promotions.
• Build and maintain community partnerships, including schools, nonprofits, and local organizations.
• Coordinate with creative/design vendors for marketing collateral, signage, and advertising materials.
• Track and analyze marketing performance metrics, adjusting campaigns for maximum ROI.
• Lead brand storytelling by capturing guest experiences through photos, videos, and testimonials.
• Monitor competitor activity and industry trends to identify opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 3–5 years of marketing experience, preferably in hospitality, entertainment, or attractions.
• Strong knowledge of digital marketing platforms, analytics tools, and social media trends.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to plan and execute engaging campaigns.
• Experience managing budgets and analyzing campaign effectiveness.
• Ability to work flexible hours, including evenings and weekends, to support events and promotions.

What We Offer:

• Competitive pay
• Paid training and ongoing professional development as needed
• Opportunities for advancement within various departments as appropriate
• Fun, team-oriented environment
• Flexible scheduling options

Job Types: Full-time, Part-time

Pay: From $15.00 per hour

Expected hours: 10 – 40 per week

Benefits:

• Flexible schedule

Work Location: In person