Marketing Manager

Job Overview:

3-5 years of experience in the distilled spirits industry required. Ability to work on weekends and drive to off-premise locations around the Greater Pittsburgh Area will be required. Daily travel to office is required.

Knowledge and Skills:

• Excellent oral and written skills are a must
• Ability to understand brand voice and project that across marketing channels
• Ability to learn and adapt in a fast-paced environment
• Proficient in social media marketing on platforms like Instagram, Facebook, and LinkedIn
• Knowledge of project management software (Asana, Slack, Sprout Social)
• Proficient in Microsoft Applications (Excel, Word, PowerPoint)
• Knowledge of Email Marketing Software (MailChimp or other related email marketing software)
• Basic knowledge of Adobe Software (Illustrator, InDesign and Photoshop)
• Previous experience with Google Ads and Analytics is a must
• Experience working with large marketing budgets and allocations
• Previous experience with Website Management is required (WordPress)
• Knowledge of the spirits industry is required
• Ability to use a professional camera is a plus

Duties and Responsibilities:

Social media

• Respond to all direct messages and comments/questions on posts.
• Develop content for all social media pages and schedule on Sprout Social
• Content creation for campaigns and posts
• Learn brand voice and identity for cohesive content
• Coordinate photoshoots for seasonal and timely content
• Create quarterly reports on page performance
• Research/study new trends and be able to apply them to our brand pages

Events

• Attend events to capture content for social media
• Work closely with the President on coordinating events

Public Relations (?)

• Coordinate media events and supporting email blasts for large distillery announcements and milestones
• Work on leads for PR opportunities for new product drops, industry specific content, and events
• Coordinate paid ads in local newspapers and magazines and leverage added value opportunities

Email Marketing

• Push Chamber Chatter Newsletter out once a month with relevant content
• Product releases, events, merchandise, industry news, and more
• Coordinate with Retail Manager on new merchandise releases and sales

Marketing

• Respond to all messages sent to the contact email
• Create private labels and adjustments to current spirit labels in Illustrator
• Create and maintain quarterly campaigns through but not limited to Google Ads, Meta, Local media outlets, OTT and OOH advertisements
• Monitor SEO and SEM for website optimization
• Update both ICD and Bessemer Websites weekly for new product announcements, blog posts, publish recipes, etc.
• Quarterly campaign development
• Monthly reports and tracking on website traffic and social, digital, and traditional advertisements

Additional Responsibilities

• Handle all incoming donations, partnership, and sponsorship inquiries
• Assist with merchandise collections in gift shop
• Update Google, Apple Maps, Visit Pittsburgh, Local Media, etc. when amenities and new events become available
• Attend industry seminars and conferences when applicable

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person