Marketing Manager

Job Summary
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel marketing strategies. This role requires a creative thinker with excellent analytical skills to drive brand awareness and customer engagement across various platforms. As a Marketing Manager, you will oversee the development and execution of marketing campaigns that align with our business goals.

Duties

• Develop and implement comprehensive marketing strategies that enhance brand visibility and drive customer acquisition.
• Manage multichannel marketing campaigns including SEO, social media marketing, email marketing, and print advertising.
• Utilize Google Analytics and other analytics tools to track campaign performance and optimize strategies based on data-driven insights.
• Oversee content marketing initiatives, ensuring high-quality copywriting that resonates with target audiences.
• Collaborate with the sales team to create effective advertising sales strategies that align with product management goals.
• Manage budgets for various marketing initiatives, ensuring efficient allocation of resources.
• Lead the execution of performance marketing campaigns across platforms such as Google AdWords and Facebook Advertising.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing to maintain a competitive edge.
• Coordinate with external vendors for e-commerce solutions and website management using WordPress and HTML.

Requirements

• Proven experience in a marketing management role with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools including Adobe Creative Suite, Google Analytics, and marketing automation software.
• Strong understanding of B2B marketing principles and e-commerce strategies.
• Excellent research skills to identify market trends and consumer behavior.
• Ability to write compelling copy for various formats including web content, email campaigns, and advertisements.
• Strong analytical skills to interpret data and make informed decisions based on performance metrics.
• Experience in budgeting for marketing initiatives and managing project timelines effectively.
• Familiarity with performance marketing techniques and best practices in social media advertising. We invite passionate candidates who are eager to contribute their expertise in driving our brand's success through innovative marketing strategies.

Job Type: Full-time

Pay: $85,714.28 - $103,225.80 per year

Work Location: Remote