Marketing Manager

<Job Overview>
In this pivotal role, you will lead the development and execution of comprehensive marketing strategies that elevate brand visibility, drive quality leads, and accelerate our business plan. Your expertise in digital channels, content creation, and data-driven marketing will empower you to craft compelling campaigns across multiple platforms, ensuring our brand stands out in a competitive marketplace. Join us to shape impactful marketing initiatives that inspire audiences and deliver measurable results!

<Responsibilities>

• Develop and implement integrated marketing plans that align with company goals, leveraging multichannel marketing approaches including digital, print, social media, and other platforms.
• Lead content marketing efforts by creating engaging copy, overseeing content calendars, and ensuring consistency across all channels.
• Manage SEO and AI strategies to improve organic search rankings and increase website traffic using keyword research, on-page optimization, and backlinking techniques.
• Oversee social media marketing campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost brand awareness and audience engagement.
• Utilize marketing automation tools to nurture leads through targeted email campaigns, personalized messaging, and customer segmentation.
• Conduct research to identify market trends, customer needs, and competitive insights that inform strategic decision-making.
• Analyze campaign performance using tools like Google Analytics and other analytics platforms; optimize campaigns based on data insights for maximum ROI.
• Coordinate advertising sales initiatives by creating compelling ad content for print and digital media; collaborate with sales teams to drive revenue growth.
• Manage advertising budgets effectively across various channels including Google AdWords (Google Ads), Facebook Advertising, print advertising, and other paid media.
• Ensure website content management; implement necessary to enhance user experience.

<Requirements>

• Experience in digital marketing with a strong understanding of SEO, social media marketing, performance marketing, and multichannel strategies.
• Demonstrated ability to develop compelling content through copywriting that resonates with target audiences.
• Strong knowledge of advertising sales techniques across print and digital media channels.
• Familiarity with Google AdWords (Google Ads) campaigns and Facebook Advertising management.
• Strong organizational skills with the ability to prioritize multiple projects in a fast-paced environment.

Apply now!

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Work Location: In person