Marketing Manager

Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with a passion for innovative marketing solutions and the ability to analyze performance metrics to optimize campaigns. As the Marketing Manager, you will collaborate with cross-functional teams to develop and execute effective marketing strategies that align with our business goals.

Responsibilities

• Develop and implement comprehensive marketing strategies across various channels including SEO, social media, email marketing, and print advertising.
• Manage and optimize performance marketing campaigns utilizing Google AdWords and Facebook Advertising to maximize ROI.
• Oversee content marketing initiatives, ensuring alignment with brand messaging and target audience engagement.
• Utilize analytics tools such as Google Analytics to track campaign performance and make data-driven decisions.
• Lead B2B marketing efforts, focusing on building relationships with key stakeholders and driving sales through effective advertising sales techniques.
• Collaborate with product management teams to create compelling product narratives that resonate with customers.
• Manage the marketing budget effectively, ensuring resources are allocated efficiently across all initiatives.
• Utilize Adobe Creative Suite for the creation of visually appealing marketing materials.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for search engines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, content marketing, and multichannel marketing strategies.
• Strong understanding of SEO principles and best practices.
• Proficiency in analytics tools such as Google Analytics for tracking campaign performance.
• Familiarity with HTML for website management is a plus.
• Excellent copywriting skills with the ability to create engaging content for various platforms.
• Experience in e-commerce marketing strategies is preferred.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Exceptional communication skills, both written and verbal, with a focus on collaboration across teams.
• Knowledge of marketing automation tools is advantageous. Join our team as we strive to innovate and elevate our brand presence in the market!

Job Type: Full-time

Pay: $76,073.55 - $91,615.46 per year

Work Location: Remote