Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a comprehensive understanding of both traditional and digital marketing strategies, with a strong emphasis on performance marketing and e-commerce. This role requires creativity, analytical thinking, and the ability to manage multiple projects simultaneously while collaborating with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals.
• Oversee multichannel marketing campaigns, including SEO, social media marketing, email marketing, and print advertising.
• Manage advertising sales initiatives to maximize revenue generation.
• Utilize analytics tools such as Google Analytics to track campaign performance and optimize strategies accordingly.
• Create engaging content for various platforms including websites (WordPress), blogs, and social media channels.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with sales teams to enhance B2B marketing efforts and drive lead generation.
• Manage the marketing budget effectively while ensuring optimal allocation of resources.
• Utilize Adobe Creative Suite for designing promotional materials and advertisements.
• Implement marketing automation tools to streamline processes and improve efficiency.

Skills

• Proficiency in SEO and digital marketing techniques.
• Strong knowledge of multichannel marketing strategies including email marketing and social media platforms (Facebook Advertising).
• Experience in performance marketing and e-commerce strategies.
• Familiarity with content marketing principles and copywriting skills.
• Understanding of analytics tools such as Google Analytics for data-driven decision-making.
• Ability to work with HTML for website management and updates.
• Excellent research skills to inform strategic decisions.
• Strong project management capabilities with attention to detail.
• Effective communication skills for collaboration across teams. Join us as we elevate our brand presence in the market through innovative marketing strategies!

Job Type: Full-time

Pay: $60,363.76 - $72,696.14 per year

Benefits:

• 401(k)
• Health insurance
• Health savings account
• Paid time off
• Tuition reimbursement

Work Location: Hybrid remote in Newbury Center, OH 44065