Marketing Manager

Job Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and data analysis, with a focus on expanding our reach across multiple channels. This role offers an exciting opportunity to develop innovative marketing campaigns, manage cross-functional teams, and leverage cutting-edge tools to achieve business objectives. The Marketing Manager will play a pivotal role in shaping our marketing strategy, optimizing campaigns, and ensuring consistent brand messaging across all platforms.

Responsibilities

• Develop and execute comprehensive marketing strategies encompassing SEO, social media marketing, multichannel marketing, and performance marketing.
• Manage advertising sales initiatives and oversee print advertising campaigns to maximize visibility.
• Lead content marketing efforts including copywriting, blog posts, email marketing, and product descriptions to engage target audiences.
• Create compelling visual content for digital and print media.
• Implement and optimize digital marketing campaigns using Google AdWords, Facebook Advertising, and marketing automation tools.
• Analyze website traffic and campaign performance using Google Analytics to inform strategic decisions.
• Oversee e-commerce platforms and manage WordPress websites, ensuring content accuracy and user engagement.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Collaborate with sales teams to align marketing efforts with sales goals and support B2B marketing initiatives.
• Manage budgets for various campaigns while tracking ROI and performance metrics.
• Coordinate product management activities related to new launches or updates within the digital landscape.

Experience

• Proven experience in digital marketing roles with a strong emphasis on SEO, social media marketing, and multichannel strategies.
• Demonstrated ability in advertising sales, performance marketing, and e-commerce management.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Strong copywriting skills with the ability to create engaging content tailored for different audiences.
• Experience managing budgets for large-scale campaigns with measurable results.
• Familiarity with product management processes within a digital environment is preferred.
• Ability to analyze data effectively to optimize ongoing campaigns and report on key performance indicators (KPIs). Join our team as a Marketing Manager to lead innovative initiatives that elevate our brand presence across all channels while utilizing your expertise in digital tools and strategic planning.

Job Type: Full-time

Pay: $45,000.00 - $200,000.00 per year

Benefits:

• Employee discount
• Paid time off

Application Question(s):

• How many years of experience do you have managing marketing campaigns or operations for a real estate, home services, or investment company?
• What’s your experience level with local SEO and Google Business Profile optimization?
• Have you previously overseen paid ad campaigns (Google Ads, Facebook Ads, or YouTube)?
• Which marketing or project management platforms have you worked with?

(Example: ClickUp, Asana, Trello, Canva, Meta Business Suite, Google Analytics, etc.)

• Have you ever built or managed automations in GoHighLevel or another CRM platform?
• What level of involvement are you most comfortable with?

(Multiple choice: Hands-on execution, Team leadership/management, Both)

• This role involves working across two brands (a real estate team and a home-buying company). Have you ever managed multiple brands or clients at once?

(Yes/No + short answer)

• Describe a time when you had to coordinate multiple vendors or freelancers to complete a marketing project. What was your role in ensuring it was delivered successfully?

(Short answer)

• Do you prefer working fully remote, hybrid, or on-site within the Savannah/Bluffton/Beaufort area?
• When you join a new brand, what’s your process for improving or organizing its marketing systems?
• This role is highly collaborative — you’ll work with internal teams, vendors, and leadership. How do you typically balance taking initiative with seeking input from others?

Work Location: In person