Marketing Manager

Overview

Modern Standing Seam Metal Roofing is seeking an experienced Marketing Manager to join our team and help lead our marketing initiatives and drive brand growth. This role requires a strategic thinker with a background in digital marketing, content creation, and multichannel marketing strategies. Performance marketing, and e-commerce, along with expertise in utilizing various digital tools including AI to enhance our marketing efforts.

The candidate we are looking for possess the ability to develop and implement marketing strategies to promote our service and increase brand visibility. Drive growth and improve processes.

Benefits

• Sales initiatives
• Bonuses
• Opportunities for advancement

Responsibilities

• Develop and implement marketing strategies.
• Oversee SEO initiatives to improve organic search visibility and drive traffic.
• Manage social media marketing campaigns across multiple platforms to enhance brand awareness and engagement.
• Lead content marketing efforts, including copywriting for blogs, email campaigns, and web content.
• Utilize analytics tools such as Google Analytics to monitor campaign performance and derive actionable insights.
• Collaborate on AI integrations.
• Coordinate advertising and digital ads.
• Implement marketing automation processes to streamline campaigns and improve efficiency.
• Collaborate to ensure alignment between product offerings and market needs.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Experience in digital marketing, with a focus on SEO, social media marketing, and multichannel strategies.
• Strong understanding of e-commerce platforms and WordPress for website management.
• Familiarity with HTML for basic website updates and maintenance.
• Proven ability in performance marketing with a focus on analytics-driven decision-making.
• Experience with email marketing strategies that drive engagement and conversions.
• Excellent research skills to analyze market trends and consumer behavior.
• Strong copywriting skills for creating compelling content across various formats.
• Ability to work collaboratively within cross-functional platforms while managing multiple projects simultaneously.
• Exceptional communication skills with a focus on sales. Join us as we continue to innovate our approach to marketing. If you are passionate about driving results through strategic initiatives and possess the required skills, we encourage you to apply.

Work Location: In person. Sutton, MA facility.

Job Types: Full-time, Part-time

Pay: $25.00 - $35.00 per hour

Expected hours: 20 – 40 per week

Work Location: In person