Marketing Manager

Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. This role offers an exciting opportunity to craft innovative marketing strategies, oversee digital campaigns, and drive growth through compelling content and targeted outreach. As a key player in our team, you will harness your expertise in digital marketing, content creation, and analytics to deliver measurable results and foster meaningful connections with our audience. Join us if you're passionate about shaping impactful marketing campaigns and thrive in a fast-paced, energetic environment!

Duties

• Develop and execute comprehensive multichannel marketing strategies that align with company goals, including digital, print, social media, and e-commerce platforms.
• Lead the creation and management of engaging content for websites, blogs, email campaigns, social media channels, and advertising materials.
• Optimize website performance using SEO best practices and manage content management systems such as WordPress.
• Plan and implement paid advertising campaigns across platforms like Facebook Advertising, Google AdWords, and other digital ad networks to maximize reach and ROI.
• Analyze campaign performance using tools like Google Analytics and marketing automation platforms to refine strategies and improve engagement metrics.
• Coordinate with sales teams to develop advertising sales initiatives that support revenue growth.
• Manage budgets for marketing projects, ensuring efficient allocation of resources while meeting campaign objectives.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decisions.
• Oversee product management efforts related to marketing initiatives, ensuring alignment with overall business objectives.
• Collaborate with creative teams utilizing Adobe Creative Suite to produce compelling visual assets for various campaigns.
• Implement performance marketing tactics focused on lead generation, conversion optimization, and customer retention.
• Execute email marketing campaigns that nurture leads and enhance customer engagement through targeted messaging.
• Monitor industry developments in B2B (business-to-business) marketing practices to stay ahead of emerging trends.
• Support print advertising efforts by coordinating design and placement strategies for maximum impact.

Skills

• Proven expertise in SEO techniques to improve organic search rankings and increase website traffic.
• Strong knowledge of social media marketing strategies across platforms such as Facebook, LinkedIn, Twitter, and Instagram.
• Experience managing multichannel marketing campaigns that integrate digital advertising, email outreach, content marketing, and print media.
• Proficiency in advertising sales techniques to generate new business opportunities.
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually appealing content.
• Deep understanding of digital marketing tools including Google Analytics, Google AdWords, Facebook Advertising Manager, and marketing automation software.
• Expertise in content marketing strategies that enhance brand awareness and customer engagement through compelling storytelling.
• Familiarity with B2B (business-to-business) marketing practices aimed at corporate clients or partners.
• Ability to develop data-driven insights through analytics to optimize campaign performance continuously.
• Experience with e-commerce platforms like Shopify or WooCommerce coupled with HTML knowledge for website customization.
• Strong research skills to identify market opportunities and competitive positioning strategies.
• Excellent copywriting skills for crafting persuasive messaging tailored to target audiences.
• Knowledge of product management principles as they relate to marketing initiatives for new or existing offerings.
• Budgeting experience for planning large-scale campaigns while maintaining cost efficiency. Join us as a Marketing Manager if you're eager to lead innovative campaigns that make a real impact! Bring your energy, creativity, and strategic mindset—together we’ll shape the future of our brand’s success!

Job Types: Full-time, Part-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person