Marketing Manager

We are seeking an experienced Marketing Manager to lead all marketing efforts for a Florida-based roofing company specializing in luxury residential and large commercial projects. This is a full-time, on-site role in Fort Myers, FL, suitable for a candidate with 5–10 years of marketing experience. As a solo marketing lead, the Marketing Manager will function as a one-person marketing department – developing strategy and executing a wide range of marketing activities to drive brand awareness and lead generation.

Key Responsibilities

· Develop and implement comprehensive marketing plans to promote the company’s roofing services.

· Create and manage engaging content for social media platforms, including content planning and weekly posting.

· Design marketing materials and visuals for trade shows, brochures, presentations, and more.

· Oversee website content and performance; implement SEO strategies to improve rankings and lead generation.

· Plan and execute digital advertising campaigns (Google Ads, Facebook Ads) and manage budgets.

· Develop email marketing campaigns and manage CRM for lead nurturing.

· Coordinate trade show booth design and logistics for industry expos and events.

· Track key marketing metrics and prepare monthly performance reports.

· Collaborate with sales and leadership to align marketing efforts with business goals.

· Manage the marketing budget and evaluate ROI across campaigns.

Qualifications & Skills

· 5–10 years of professional experience in marketing.

· Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

· Proficiency in social media management, SEO, Google Analytics, and digital advertising platforms.

· Skilled in Adobe Creative Suite or similar design tools for creating marketing materials.

· Strong copywriting and verbal communication skills.

· Ability to manage multiple projects and work independently.

· Creative and data-driven with a passion for developing brand presence.

· Willingness to travel occasionally for trade shows or events.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• Paid time off

Work Location: In person