- Develop and execute comprehensive marketing strategies targeting key customer segments and industries.
- Manage integrated marketing campaigns across digital, print, trade shows, and other promotional channels.
- Partner with product teams to translate product advantages into compelling marketing messages and collateral.
- Analyze market trends, customer data, and competitor activity to identify opportunities for growth.
- Oversee company website and product guide content to ensure accuracy, engagement, and lead generation.
- Manage social media channels: create content, monitor engagement, and respond to customer feedback.
- Coordinate trade show and conference participation, including logistics, booth design, and collateral materials.
- Collaborate with sales teams to create sales support tools such as brochures, presentations, and product catalogs.
- Track, analyze, and report on marketing metrics (SEO, conversion rates, campaign ROI, etc.).
- Stay current with industry trends and adopt innovative marketing strategies and tools.
- Provide clear direction and resources to foster team autonomy and accountability.
- Build collaborative relationships across departments to align goals and strategies.
- Hire, develop, and mentor team members, promoting professional growth and performance.
- Adapt quickly to organizational changes and lead teams toward new goals and initiatives.
- Maintain a culture of ownership, feedback, and continuous improvement.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 3–5 years of marketing leadership experience with supervisory responsibilities.
- Strong digital marketing background (SEO, SEM, social media, marketing automation).
- Proficiency in marketing analytics tools and CRM systems.
- Excellent written and verbal communication skills.
- Leadership & Trust-Building: Inspire and motivate teams through integrity and example.
- Strong Communication: Effectively articulate ideas across all levels of the organization.
- Emotional Intelligence: Build strong relationships, manage conflict, and maintain positivity under pressure.
- Goal-Oriented & Strategic: Align marketing initiatives with company objectives.
- Organization & Planning: Manage multiple projects and deadlines efficiently.
- Process Optimization: Improve workflows, maximize efficiency, and reduce waste.
- Critical Thinking: Analyze complex challenges and make sound, data-driven decisions.
Job Type: Full-time
Pay: $120,000.00 - $160,000.00 per year
Work Location: In person