Marketing Manager

Job Title: Marketing Manager

Location: In-House. Clinics located in Pleasant Hill, Martinez, Brentwood, Larkspur and Santa Rosa

Employment Type: Full-Time

Reports To: Owner / Medical Directors & Director of Operations

About SkinScience

SkinScience Medical Aesthetics is a boutique, women-owned and operated medical aesthetic practice. We are dedicated to helping clients look and feel their best through safe, effective, and personalized aesthetic treatments, in a warm, professional, and down-to-earth environment.

Position Summary

The Marketing Manager will oversee all aspects of marketing, branding, and client communications to drive growth, increase brand awareness, and ensure a consistent, high-quality patient experience. This role combines strategy, creativity, and hands-on execution; ideal for someone who thrives in a small, fast-paced medical aesthetics environment.

Key Responsibilities:

Marketing Strategy & Planning

● Develop and execute a comprehensive annual marketing plan aligned with the clinic’s growth goals and metrics.

● Manage marketing budgets and track ROI for all campaigns.

● Conduct market research to identify new opportunities, trends, and competitive positioning.

● Lead and coordinate special marketing initiatives such as large-scale mergers, rebranding efforts, or business expansion projects — ensuring smooth brand transitions and consistent messaging across all platforms.

Digital Marketing & Online Presence

● Oversee the clinic’s website, ensuring content is current, SEO-optimized, and user-friendly.

● Manage social media coordinator and assist with strategy on all social platforms (Instagram, Facebook, TikTok, etc.) — including content creation, posting, engagement, and analytics.

● Plan and execute digital ad campaigns (Google Ads, Meta Ads) to drive leads and bookings.

● Monitor online reviews and manage reputation on platforms such as Google and Yelp.

Content Creation & Branding

● Create visually appealing and educational content (photos, videos, blogs, email newsletters) to promote treatments, events, and promotions.

● Collaborate with the clinical team to develop before-and-after photo campaigns and patient success stories.

● Maintain consistent brand voice, tone, and aesthetic across all marketing materials.

Client Engagement & Retention

● Plan in-clinic events, open houses, pop-up events and promotional campaigns to attract new clients and reward loyal members.

● Implement and monitor CRM and email marketing strategies to enhance patient retention.

● Analyze client feedback and booking patterns to optimize marketing initiatives.

Partnerships & Community Outreach

● Build relationships with local businesses, influencers, and media to expand brand reach. ● Coordinate sponsorships, collaborations, and referral programs.

Qualifications

● Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

● 3+ years of marketing experience, preferably in medical aesthetics, beauty, wellness, healthcare, or luxury brands.

● Strong knowledge of digital marketing tools (Meta Ads Manager, Google Ads, SEO, Canva, etc.).

● Excellent written and verbal communication skills.

● Creative eye for design and content aesthetics.

● Experience managing or supporting a rebranding initiative, clinic merger, or multi-location marketing integration is highly desirable.

● Ability to manage multiple projects independently and meet deadlines. ● Understanding of compliance and ethical marketing in the medical field is a plus.

Key Attributes

● Passion for aesthetics and wellness.

● Results-driven, proactive, and detail-oriented.

● Collaborative team player who can also work independently.

● Innovative thinker who stays on top of industry trends.

● Culture-Driven: Embodies a warm, inclusive, uplifting team culture that reflects our client-first, down-to-earth and community-focused values.

Compensation & Benefits

● Annual Salary Range from $100,000 – $150,000 based on experience and performance.

● Health benefits

● PTO and Sick Time

● 401K

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person