Marketing Manager

Description:

Marketing Manager

Location: San Clemente, CA
Reports to: CEO & President
Salary Range: $120,000 – $160,000 per year
Direct Reports: Yes
Classification: Exempt

About the Role

At TrafFix Devices, safety isn’t just our mission — it’s our promise. As an industry leader in roadway safety products, we engineer and manufacture innovative solutions that protect motorists, workers, and communities worldwide.

We’re seeking an experienced Marketing Manager to lead our marketing strategy and drive the continued growth of our global brand. In this role, you’ll oversee marketing initiatives that strengthen brand awareness, generate new business opportunities, and enhance customer engagement. You’ll work cross-functionally with Sales, Engineering, and Product Development to ensure our marketing efforts clearly communicate the life-saving impact of our products.

What You’ll Do

• Develop and execute marketing strategies to promote TrafFix products across multiple customer segments and industries.
• Lead the creation and management of campaigns spanning digital, print, trade shows, and direct marketing channels.
• Partner with product teams to deeply understand product features, benefits, and market positioning — ensuring technical accuracy and strong value communication.
• Analyze market trends and customer insights to identify opportunities for differentiation and competitive advantage.
• Oversee website, digital marketing, and content strategy to optimize brand visibility, engagement, and lead generation.
• Manage the company’s social media presence, ensuring content aligns with brand tone, drives engagement, and reflects TrafFix’s leadership in traffic safety.
• Plan and execute trade shows and industry events, overseeing booth design, collateral, and team coordination.
• Collaborate with Sales and Leadership to develop impactful marketing materials that support growth and customer retention goals.
• Monitor and report on campaign performance using analytics and ROI metrics to inform continuous improvement.
• Stay ahead of emerging marketing technologies and trends, integrating best practices to strengthen TrafFix’s position in the market.

Requirements:

Who You Are

• A strategic thinker with a passion for connecting people to meaningful products and solutions.
• A strong communicator with the ability to collaborate across departments and present ideas with clarity and impact.
• A leader who inspires creativity, accountability, and results from your team.
• A problem solver who thrives in a fast-paced, evolving environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3–5 years of experience in a marketing leadership role with supervisory responsibilities.
• Proven experience with SEO, SEM, social media, and marketing automation tools.
• Strong background in digital marketing and content strategy.
• Proficiency with CRM and analytics platforms.
• Excellent written, verbal, and presentation skills.

Why You’ll Love Working Here

• Be part of a purpose-driven company that saves lives every day.
• Lead marketing for a trusted global brand in the traffic safety industry.
• Collaborate with an experienced team that values innovation, impact, and integrity.
• Competitive salary, comprehensive benefits, and opportunities for career growth.

Additional Information

• Occasional travel required (up to 5 weeks per year).
• This is a salaried, exempt position — occasional extended hours may be required to meet project deadlines.
• This is an in-person position, not a hybrid or remote role.

Physical Requirements & Working Conditions

• Primarily office-based: sitting, standing, walking, and use of hands for computer work.
• Visual acuity to perform detailed work; ability to adjust focus.
• Fast-paced environment requiring multitasking and prioritization.
• Reasonable accommodations available for individuals with disabilities.

The company is committed to providing a safe work environment and necessary training and equipment.

Equal Employment Opportunity

TrafFix Devices provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Ready to lead marketing initiatives that make a real impact?
Join TrafFix Devices and help us continue shaping safer roads — one innovation at a time.