Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

• Develop the annual marketing strategy aligned with company objectives.
• Conduct market research, competitor benchmarking, and consumer insights.
• Set clear KPIs for all campaigns and initiatives.

2. Brand Management

• Ensure brand consistency across all platforms and materials.
• Oversee creative content, designs, videos, brochures, and corporate materials.
• Maintain and enforce brand guidelines.

3. Digital Marketing & Performance Management

• Manage paid campaigns on Google Ads, Meta, TikTok, and Snapchat.
• Improve SEO/SEM to increase website visibility.
• Manage CRM, GTM, Pixels, and conversion tracking systems.
• Generate monthly performance reports and ROI analysis.

4. Social Media & Content Management

• Develop monthly content calendars for all platforms.
• Coordinate with designers and videographers to produce high-quality content.
• Lead awareness, engagement, and educational campaigns.

5. Event & Campaign Execution

• Lead company events, workshops, webinars, and exhibitions.
• Manage product launches, press activities, and corporate gatherings.

6. Stakeholder Coordination

• Collaborate closely with medical teams, HR, Operations, and Finance.
• Manage agencies, vendors, and marketing suppliers.

7. Budget & Financial Management

• Develop and monitor the marketing budget.
• Control campaign costs and ensure strong ROI.
• Report budget utilization and future forecast.

Qualifications

• Bachelor’s degree in marketing, Business, Media, or related field.
• 5–8 years of experience (healthcare or wellness sector is an advantage).
• Strong experience in digital performance marketing.
• Fluent in English and Arabic.
• Strong leadership and stakeholder-management skills.

Key Skills

• Strategic Planning
• Team Leadership
• Creative & Analytical Thinking
• Digital Marketing Tools
• Budgeting & Financial Planning
• Communication & Presentation