Marketing Manager

Responsibilities

• Lead marketing strategy, GTM planning, and business development alignment with commercial goals.
• Own brand identity, messaging, and thought leadership, ensuring consistency across all channels.
• Develop and execute a content strategy including blogs, white papers, case studies, and executive communications.
• Manage digital platforms (website, email, social media) and drive SEO and performance improvements.
• Plan and execute multi-channel marketing campaigns to generate demand and support revenue growth.
• Collaborate with sales to create sales enablement materials(decks, product sheets, videos).
• Oversee trade shows and events to enhance brand visibility and lead generation.
• Define and track KPIs, analyze performance metrics, and optimize budgets and marketing spend.
• Manage vendors, marketing technology stack, and cross-functional partnerships.

Qualifications

• 10+ years’ experience in integrated marketing, branding, and GTM execution.
• Bachelor’s degree in Marketing, Communications, Business, or similar.
• Proven ability to develop content and brand storytelling across digital and social.
• Strong analytical skills with experience turning insights into strategy.
• Ability to both lead strategically and execute hands-on.
• Excellent communication and collaboration skills across matrixed teams.
• Experience in HVAC or related industries (preferred).

Job Type: Full-time

Pay: $125,000.00 - $145,000.00 per year

Application Question(s):

• Will you now or in the future require any sort of visa sponsorship?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 8 years (Required)
• Content management: 8 years (Required)
• HVAC industry: 5 years (Required)

Work Location: Hybrid remote in Methuen, MA 01844