Marketing Manager

SCOPE OF JOB

Marketing Manager plays a pivotal role in driving business growth by developing and executing effective marketing strategies. The role demands a mix of creative, analytical, and leadership skills, with the ability to adapt to changing market dynamics and digital trends

RESPONSIBILITY

1) Increasing brand awareness, and market share

• Develop and implement comprehensive marketing strategies to increase brand awareness and market share.

2) Campaign planning and execution

• Lead the planning and execution of integrated marketing campaigns across digital, print, social media, email, and events.
• Organize and manage offline marketing campaigns and events.
• Analyze campaign performance and adjust strategies as needed based on KPIs and analytics.

3) Managing the marketing budget

• Plan annual marketing budget along with the action plan. Allocate resources/ budget efficiently, and track the expenses.
• Align with sales Team for the leads and understand are we receiving quality leads.

4) Conducts market research

• Conduct market research and competitive analysis to identify opportunities and trends.

5) Reports

• Track the leads generate from varied sources of marketing online/ offline and measure the conversion ratio. Identify the gaps for non-conversion if any and recommend plan of action.
• Submit monthly reports on the executions, budgets, ROI, leads and conversion.
• Collaborate with stakeholders to align messaging and support revenue growth.

6) Digital Marketing and Content Creation

• Oversee content creation, branding, and messaging across all channels.
• Manage relationships with external agencies, vendors, and media partners.
• Lead, mentor, and grow a team of marketing professionals.

JOB SKILLS

• Experience in FM/Hospitality/Construction.
• Proficiency with design tools (e.g., Adobe Creative Suite or Canva).
• Familiarity with analytics platforms (e.g., Google Analytics, Tableau).
• Strong understanding of digital marketing channels, including SEO/SEM, email, social media, and content marketing.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Exceptional analytical, organizational, and project management skills.
• Excellent verbal and written communication skills.
• Creative thinker with a data-driven mindset.

QUALIFICATION REQUIREMENTS

• Master’s degree in Marketing, Business, Communications.
• Should have certification related to Marketing.
• 6+ years of experience in marketing, with at least 4 years in a managerial role.

Job Type: Full-time