Marketing Manager

Overview
We are looking for a motivated and self-sufficient Manager of Marketing who wants to help build, improve, and manage marketing programs in a fast-paced start-up type environment. You will work alongside the Senior Director of Marketing and will play a pivotal role in helping to shape our marketing strategies to build brand awareness, generate leads, and increase penetration in our fiber internet markets, as well as our fixed wireless internet markets. You will be a strategic thinker with a deep understanding of marketing technologies, lead generation and data analysis. The ideal candidate will have a passion for driving customer engagement and revenue growth. As a challenger brand, we need people who are innovative, bold, and willing to push beyond conventional go-to-market strategies—unconventional, out-of-the-box thinking is a big plus.

We’re looking for someone who thrives in a fast-paced, dynamic environment who can wear many hats, solve problems independently, and take ownership from concept and strategy to execution. Having the ability to manage competing priorities is a must. This isn’t a role for someone who likes staying in one lane. This role calls for a mix of creativity, adaptability, and strong follow-through. If you’re the kind of person who figures things out, jumps in where needed, and brings a mix of skills to get the job done right, you’ll fit right in here. We value people who are resourceful, proactive, and comfortable working independently.

Primary Duties & Responsibilities

Campaign Management:

• Develop execute growth strategies and manage integrated marketing plans to drive acquisition, retention, and revenue growth, including lead generation and nurturing campaigns and go-to-market strategies.
• Test and iterate on promotional strategies including messaging, and presentation of offers, pricing and packaging to maximize ARR/MRR.
• Create and manage a detailed campaign calendar that aligns with sales and offer strategies to manage multi-channel marketing campaigns, including direct mail, email, digital marketing and guerrilla marketing tactics.
• Collaborate with digital and creative partners to create compelling campaign strategies.
• Work closely with Community Relations Specialists to support marketing outreach and communications with HOAs and to develop marketing strategies for local events, sponsorships and partnerships.
• Work closely with the sales team to ensure seamless handoff of leads and alignment on goals.

Data Analysis and Reporting:

• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Monitor pipeline health, attribution, and campaign ROI
• Generate regular reports on key performance indicators (KPIs) and campaign ROI.
• Provide regular performance reports and insights to senior management.

Platform Management:

• Manage HubSpot marketing automation platform to optimize prospect and customer journeys, including personalized lead nurturing and conversion workflows.
• Effectively manage digital vendors including Search, Display, Social and Website vendors to ensure optimization of campaigns across all online platforms.
• Experience analyzing campaign performance (paid media, email, social, SEO) using GA4 is a plus.
• Stay up to date with industry best practices and new features of marketing automation tools.

Budget Management:

• Manage the marketing budget allocated to vendor services, ensuring efficient and effective use of resources.
• Track and report on budget spend and ROI for all vendor-managed campaigns.

Process Improvement:

• Continuously evaluate and enhance marketing automation processes and workflows to improve efficiency and effectiveness.
• Implement A/B testing and other optimization techniques to improve campaign performance.
• Identify and implement process improvements to enhance marketing efficiency and effectiveness.
• Foster a culture of continuous learning and innovation within the marketing team.

Collaboration:

• Work closely with cross-functional teams, including sales, operations, construction, finance and analytics teams to align marketing efforts with overall business objectives.
• Participate in regular strategy meetings to share insights on market trends and provide updates on campaign performance and discuss new opportunities.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 3-5 years of experience in marketing management or a related role.
• 3-5 years of experience managing search, display, social and website vendors.
• 3-5 years of experience delivering omni/multi-channel integrated campaigns at scale.
• Knowledge of SEO, SEM, and other digital marketing strategies is desirable.
• Strong analytical skills with the ability to interpret data, understand attribution, and generate actionable insights,
• Experience with marketing automation systems.
• Experience with CRM systems is a plus.
• Excellent project management and organizational skills is critical given the breadth of responsibilities.
• Ability to multitask and thrive in a fast-paced, startup environment.
• Strong communication skills by presentation, written and verbal methods with frequent C-Level interactions.

Company Overview

BAM Broadband is a leading provider of advanced internet service in Colorado and Arizona. Through substantial investments in cutting-edge fiber optic infrastructure, we have empowered businesses and residents to remain seamlessly connected. Other providers still rely on older DSL, cable, or satellite technology, but BAM is investing hundreds of millions of dollars to provide an extraordinary internet experience via state-of-the-art fiber optic and advanced high-bandwidth fixed-wireless technology. BAM is currently constructing fiber networks to deliver fiber-to-the-home (FTTH) internet service to homes in the Denver area, as well as in the Phoenix/Scottsdale area.

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Greenwood Village, CO 80111