Marketing Manager

Job Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of digital marketing channels, content creation, and data analytics to develop comprehensive marketing strategies. This role involves managing multi-channel campaigns, overseeing advertising efforts, and leveraging marketing automation tools to optimize performance. The Marketing Manager will play a pivotal role in enhancing our online presence, engaging target audiences, and supporting sales growth across various platforms.

Duties

• Develop and execute integrated marketing strategies across digital and print channels, including SEO, social media marketing, email marketing, and print advertising.
• Manage content marketing efforts, including copywriting, blog posts, and multimedia content creation using Adobe Creative Suite.
• Oversee social media campaigns on platforms such as Facebook Advertising and other relevant channels to increase engagement and brand awareness.
• Utilize marketing automation tools and analytics platforms like Google Analytics to monitor campaign performance and optimize results.
• Coordinate B2B marketing initiatives, including product management, advertising sales, and e-commerce strategies via WordPress and HTML coding when necessary.
• Conduct market research to identify trends, customer needs, and competitive insights to inform campaign development.
• Manage budgets for various campaigns ensuring efficient allocation of resources across channels.
• Collaborate with sales teams to align marketing efforts with sales objectives, supporting performance marketing initiatives.
• Implement multichannel marketing campaigns that integrate digital strategies with traditional advertising methods for maximum reach.

Skills

• Proficiency in SEO, social media marketing, digital marketing, content marketing, performance marketing, and multichannel marketing strategies.
• Experience with Adobe Creative Suite for content creation and design.
• Strong knowledge of Google Analytics, Google AdWords (including Facebook Advertising), email marketing platforms, and marketing automation tools.
• Familiarity with e-commerce platforms like WordPress and basic HTML coding skills.
• Excellent research skills combined with copywriting expertise for compelling messaging.
• Ability to analyze data effectively to inform decision-making and optimize campaigns.
• Experience in B2B marketing, product management, budgeting, and sales support activities.
• Strong understanding of print advertising methods alongside digital strategies for comprehensive campaign execution. This position offers an exciting opportunity for a creative yet analytical marketer eager to lead innovative campaigns that make a measurable impact on brand growth and sales performance.

Job Type: Full-time

Pay: $50,150.08 - $60,395.79 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person