Marketing Manager

Description:

About Us

Bestbath stands as a premier employer in Idaho and Tennessee, specializing in composite manufacturing for fiberglass bathtubs and showers. With headquarters in Caldwell, Idaho, and a thriving presence in the Treasure Valley for the past 50 years, our commitment to product quality and employee well-being resonates throughout our operations. At Bestbath, fostering employee well-being—financial, physical, and mental—remains our top priority.

Position Overview

Bestbath is seeking a strategic and highly organized Marketing Manager to lead execution of integrated marketing programs that strengthen brand presence, support channel sales, and generate qualified leads. The Marketing Manager leads the day-to-day operations of the marketing function and manages the Marketing Program Manager and Marketing Content Specialist, ensuring effective coordination across digital marketing, content development, trade shows, dealer marketing, and eCommerce initiatives.

This role ensures that all marketing activities effectively address Bestbath’s two primary market paths. For the Commercial Channel, the audiences include architects, interior designers, and developers and owners operating in senior living, student housing, healthcare, multifamily housing, and affordable housing, as well as general contractors and subcontractors influencing specification decisions. For the Dealer Channel, the audiences include companies specializing in home modifications, accessible living solutions, aging-in-place or ADA-focused services, general bathroom remodeling, and product specifiers. The Marketing Manager ensures that campaigns and content resonate with these distinct audiences and that each channel receives targeted, strategic support.

Requirements:

Key Responsibilities

Leadership and Team Development

• Lead a team of marketers by setting direction, maintaining alignment, and promoting ongoing professional development, trend awareness, and high standards of marketing excellence.
• Define departmental goals and performance expectations that support continuous improvement and elevate overall marketing impact.

Budget Development and Oversight

• Develops, manages, and monitors the annual marketing budget to ensure efficient allocation of resources across campaigns, programs, and channels.
• Analyzes spending patterns, evaluates cost-effectiveness, and adjusts budget strategies based on performance insights and organizational priorities.
• Ensures all marketing initiatives are executed within approved financial parameters while providing regular budget forecasts, variance reports, and recommendations for optimizing ROI.

Marketing Strategy and Planning

• Translate strategic direction from the Director into high-level, actionable marketing plans by conducting market analysis, aligning with sales strategies, and ensuring campaigns support segment priorities and Bestbath’s overall positioning.
• Manage timelines, resources, and multi-channel initiatives to keep major marketing efforts aligned and on track.

Integrated Campaign Management

• Oversee multi-channel campaign direction to ensure messaging alignment with audience needs, pain points, compliance considerations, buying processes, and Bestbath’s overall positioning.
• Guide high-level timeline and resource planning to keep campaign initiatives coordinated and on track.

Digital Marketing, eCommerce, and Lead Generation

• Set the strategic direction for digital marketing channels, ensuring SEO, SEM, paid media, and email efforts support broader marketing goals.
• Set priorities and direction for Bestbathshop.com, ensuring the site experience, content, and promotional approach align with overall business objectives.
• Ensure marketing initiatives align with the company’s broader lead-generation priorities.

Content Strategy and Editorial Leadership

• Evaluate content needs across commercial and dealer segments and provide high-level direction to ensure the team develops the right assets, in the right formats, at the right time.
• Maintain brand and messaging alignment across marketing, sales, and product initiatives by guiding positioning, tone, and narrative consistency.
• Provide direction as the team develops and maintains an integrated editorial calendar that reflects campaign priorities, business needs, and major initiatives.

Dealer Business Support

• Partner with the Dealer Channel Sales Manager to determine marketing asset needs and guide the planning of materials that support dealer efforts.
• Support dealer promotions, events, and advertising initiatives.

Commercial Business Support

• Assess commercial marketing needs with the Commercial Channel Sales Manager and determine where strategic support is required.
• Set direction for the commercial marketing materials the team should develop.
• Oversee Bestbath’s involvement with commercial associations and industry partners at a strategic level.

Events and Trade Show Management

• Set the strategic direction for trade show and event participation in alignment with marketing priorities.
• Manage planning and logistics for trade shows and conferences, ensuring booth design, collateral, promotional plans, and product demos are coordinated.
• Coordinate with Channel Sales Managers to align event strategies and oversee post-show reporting and ROI evaluation.

Analytics, Reporting, and Continuous Improvement

• Establish KPIs to evaluate digital, campaign, content, and event performance, using analytics and CRM insights to identify trends, support optimization, and report key findings to leadership.

Cross-Functional Collaboration

• Partner with sales, engineering, operations, and product teams to ensure alignment and accuracy across marketing initiatives.
• Manage relationships with external agencies and vendors supporting creative, digital, and event-related work.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10-12+ years of experience in B2B marketing, ideally in building products, construction, manufacturing, or specification-driven industries.
• Demonstrated experience supporting multi-channel marketing execution.
• Strong organizational, leadership, and project management skills.
• Experience with CRM platforms, analytics tools, and marketing automation systems.
• Excellent writing, communication, and editing skills.

Preferred Qualifications

• Experience supporting both direct sales and dealer networks.
• Experience with trade shows or channel marketing programs.
• Experience in eCommerce marketing.
• WordPress and WooCommerce expertise.
• Familiarity with Adobe Creative Cloud, Canva, or similar tools.
• Experience with SEO and SEM managem
• Experience supporting both direct sales and dealer networks.
• Experience with trade shows or channel marketing programs.
• Experience in eCommerce marketing.
• WordPress and WooCommerce expertise.
• HubSpot expertise.
• Familiarity with Adobe Creative Cloud, Canva, or similar tools.
• Experience with SEO and SEM management and digital advertising.ent and digital advertising.

Success Criteria – First 12 Months

• Measurable improvements in commercial and dealer channel support. Clear, targeted messaging successfully deployed for each audience group.
• Improved lead quality and conversion rates across digital and sales-touch channels.
• • ncreased engagement and performance of Bestbathshop.com.
• Strong trade show performance with high-quality lead capture and follow-up.
• Effective leadership of the Marketing team with improved team output and coordination.