Marketing Manager

Description:

SUMMARY

At Lazo Management, we serve Lube X-press. We are committed to providing fast, reliable, and exceptional oil change and maintenance services to our customers. You will be responsible for developing and implementing effective marketing strategies to increase brand visibility, customer loyalty, and revenue growth. The ideal candidate will have a strong background in marketing strategy, digital marketing, and content creation, with the ability to analyze data and implement results-driven campaigns.

Key Responsibilities

• Develop and execute marketing strategies that support company goals.
• Oversee digital marketing: social media, email, website content, and online ads.
• Manage brand presence across digital and traditional channels.
• Create marketing content, including newsletters, brochures, magazines and ads.
• Analyze customer behavior and market trends to inform strategy.
• Track campaign performance and adjust based on results.
• Partner with internal teams and outside vendors to produce marketing assets.
• Manage the marketing budget effectively.
• Gather customer feedback through surveys and focus groups.

Physical Requirements
Ability to sit, stand, walk, and occasionally lift up to 25 lbs. Some travel may be required.

Requirements:

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of marketing experience, especially in digital strategy.
• Strong knowledge of social media, SEO/SEM, and analytics tools.
• Excellent writing, communication, and project-management skills.
• Creative, detail-oriented, and able to work independently or in a team.
• Automotive/service industry experience is a plus.

Skills Social media expertise, CRM/automation familiarity, strong analytical skills, time management, ability to lead cross-functional projects, and adaptability. Bilingual is a plus.

Physical Requirements Ability to sit, stand, walk, and occasionally lift up to 25 lbs. Some travel may be required.