Marketing Manager

About Us

Semper Fi Custom Remodeling is a fast-growing, award-winning remodeling company based in Black Mountain, NC. We are dedicated to delivering exceptional craftsmanship, operating with integrity, and ensuring unmatched client satisfaction. As part of our continued growth, we are looking for a team member to help share our story, connect with our community, and highlight the remarkable quality of our work.

Position Overview

We are seeking a results-driven and strategic Marketing Manager to lead our marketing initiatives across three companies operating in two states. This executive-level role requires an expert in digital marketing, SEO, content strategy, and lead generation, capable of guiding a team, driving measurable business growth, and expanding our market presence. You will collaborate with cross-functional teams, including project development and production, to ensure marketing strategies align with company objectives and maximize ROI.

Key Responsibilities

Lead the marketing team, providing vision, guidance, and support for all campaigns and initiatives across three companies and multiple states
Develop and execute comprehensive marketing strategies focused on lead generation, customer acquisition, and business growth
Closely monitor analytics, KPIs, and performance metrics, using insights to adapt campaigns and optimize results
Oversee and support social media, content, email, SEO, website management, and event marketing initiatives to ensure brand alignment and consistent messaging
Manage and optimize website content and SEO strategies to maximize visibility, engagement, and lead capture
Evaluate industry trends, competitor activity, and customer behavior to inform marketing decisions and strategic planning
Build and maintain professional connections and partnerships to expand market reach and enhance brand reputation
Collaborate with project development, production, and other departments to ensure marketing efforts support business objectives and operational initiatives
Mentor marketing team members, fostering professional growth, accountability, and collaboration
Ensure consistent application of Marcus Sheridan’s They Ask, You Answer methodology, and demonstrate mastery of content marketing principles, lead nurturing, and inbound marketing strategies

Qualifications

This role requires the ability to attend in-person events, meetings, and marketing initiatives in Black Mountain, NC, as needed. The Marketing Manager will represent the company at trade shows, community events, client meetings, and internal strategy sessions, ensuring alignment with marketing objectives and providing on-the-ground support for campaigns and initiatives. Candidates must be able to travel locally on a regular basis and actively participate in events that drive brand awareness and lead generation.
Extensive experience in digital marketing, with proven expertise in SEO strategy, keyword research, on-page optimization, and analytics
Hands-on experience using SEO tools such as Google Analytics, Google Search Console, SEMrush, or comparable platforms
Proven experience managing social media accounts, content marketing, email campaigns, and website optimization for business growth
Strong copywriting, editing, and content strategy skills, with the ability to translate brand messaging into measurable marketing campaigns
Familiarity and proficiency with marketing platforms such as HubSpot, Canva, or comparable tools
Deep understanding of digital marketing trends, branding, lead generation, and engagement best practices
Ability to work independently, manage multiple deadlines, and lead a team while maintaining brand consistency
Valid driver’s license and reliable transportation for occasional site visits, events, and multi-state travel
Commitment to thought leadership and mastery in digital marketing, content strategy, and inbound marketing methodologies, rather than just theoretical knowledge

Benefits

Hyrbird Schedule
Health, Dental, and Vision Insurance Options
Paid Time Off (PTO): Vacation, sick leave, and paid holidays
401(k) with Company Match
Professional Growth Opportunities: Training programs and advancement potential
Additional Perks: Complimentary snacks, company-provided uniforms, and a supportive team culture

Equal Opportunity Employer

Semper Fi Custom Remodeling values diversity and inclusion. We are committed to fostering an equitable workplace and do not discriminate based on race, color, religion, sex, gender identity or expression, national origin, sexual orientation, marital status, disability, genetic information, age, military service, or any other protected category.