Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. In this energetic role, you will develop innovative marketing strategies, oversee digital campaigns, and harness the power of data analytics to drive growth. Your expertise will help us connect with our target audiences effectively, boost engagement, and achieve measurable success. This position offers an exciting opportunity to shape our marketing vision and make a tangible impact on our organization’s success.

Responsibilities

• Develop and execute comprehensive multichannel marketing strategies that align with company goals, including digital, print, social media, and advertising campaigns.
• Manage and optimize digital marketing efforts such as SEO (Search Engine Optimization), content marketing, email marketing, Google Analytics analysis, and performance marketing initiatives.
• Oversee social media marketing campaigns across platforms like Facebook Advertising, ensuring engaging content and targeted advertising to grow brand awareness.
• Coordinate advertising sales efforts by creating compelling ad content, managing budgets, and analyzing campaign performance using tools like Google AdWords and marketing automation platforms.
• Lead product management collaborations to promote new offerings through integrated marketing campaigns that include copywriting, HTML email templates, and WordPress-based landing pages.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decision-making.
• Monitor campaign performance metrics regularly; utilize analytics tools to refine strategies for improved ROI (Return on Investment).
• Collaborate with creative teams to produce visually appealing content using Adobe Creative Suite for digital assets, print advertising materials, and promotional content.
• Manage budgets effectively across campaigns while ensuring all marketing activities adhere to brand standards and legal guidelines.

Experience

• Proven experience in digital marketing roles with a focus on SEO, social media marketing, multichannel campaigns, and performance analytics.
• Strong background in B2B (business-to-business) marketing strategies combined with e-commerce experience for online sales growth.
• Hands-on experience with marketing automation tools, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress website management, HTML coding basics, and print advertising production.
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Excellent research skills coupled with compelling copywriting abilities for diverse audiences across various channels.
• Knowledge of product management principles related to go-to-market strategies and promotional campaigns. Join us as a Marketing Manager if you’re passionate about crafting innovative strategies that captivate audiences and drive measurable results! Your expertise will help shape our brand’s future while providing exciting opportunities for professional growth in a vibrant environment committed to excellence.

Pay: From $30.00 per hour

Expected hours: 20.0 per week

Work Location: Remote