Marketing Manager

Yellow Spark is hiring for one of its clients, a Social Enterprise that promotes volunteering.

Position: Marketing Manager

Location: Pune - Baner (Hybrid with at least 3 days work from office)

CTC: INR 8 – 9 LPA

Purpose of the Role: To lead the organisation’s marketing strategy by building a compelling brand and crafting impactful narratives and campaigns that inspire participation, strengthen community engagement, and elevate India’s volunteering culture.

Role & Responsibilities:

Brand and Strategy

• Develop annual marketing plans covering brand strengthening, digital engagement, and flagship programs
• Establish brand guidelines, tone of voice, and consistent identity across all platforms
• Position the organisation as India's voice of volunteering through thought leadership and partnerships
• Work with senior management on strategic pitches for partnerships and sponsorships

Storytelling and Content

• Craft written, visual, and video narratives that celebrate volunteers, nonprofits, and partners
• Spotlight authentic stories that show the real impact of volunteering
• Build content strategies that nurture pride, participation, and community

Digital Engagement and Community Building

• Lead social media, email marketing, SEO and SEM, and website content
• Grow organic and engaged communities across platforms
• Use analytics to refine audience journeys and inspire meaningful action

Campaigns and Events

• Drive purpose-led campaigns, including the Awards
• Lead nomination/registration drives, partner outreach, media engagement, and event branding
• Shape campaign experiences from the first announcement to post-event storytelling

Data, Insights, and Collaboration

• Translate volunteer metrics into compelling insights and impact reports
• Collaborate with internal teams, designers, and freelancers to deliver high-quality output
• Track engagement, web traffic, sign-ups, and leads; share insights with leadership

Requirements:

Qualification:

• Essential: Graduate from any stream
• Preferred: Post-Graduation in Marketing & Communications

Desired Experience:

• 3-5 years of experience in marketing, brand strategy, or communications, preferably in a social impact or purpose-driven organisation
• Experience leading digital engagement and community-building campaigns

Competencies / soft skills:

• People’s person with excellent leadership qualities
• Ability to work independently
• Passion for results
• Excellent team player
• High accountability and responsibility
• Ability to engage with a diverse group of people and manage group dynamics
• Conflict resolution
• Ability to multitask and work under stringent timelines

Role-specific technical skills:

• Excellent communication skills in English and Hindi
• Strong storytelling, copywriting, and visual communication skills
• Ability to think strategically while executing creatively
• Comfort with data analysis and performance tracking
• Collaborative, empathetic, and deeply aligned with the belief that volunteering changes lives

Any other specifications: The role requires travel within India

Job Type: Full-time

Pay: ₹800,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person