Marketing Manager

An Electrical Marketing Manager develops strategies to promote electrical products, drives brand awareness, manages campaigns (digital/print), conducts market research, leads teams, and collaborates with sales/product development to boost revenue, focusing on technical promotion, industry trends, and customer engagement for B2B/B2C markets. Key duties include budget management, performance analysis, content creation, and stakeholder liaison. Core Responsibilities:

• Strategy & Planning: Develop & execute comprehensive marketing plans, set KPIs, and align efforts with business goals.
• Market Research: Analyze trends, competitor activities, and customer needs in the electrical sector.
• Campaign Management: Oversee digital (SEO, PPC, Social Media, Email) and traditional campaigns from concept to execution.
• Content Creation: Guide creation of technical specs, catalogs, brochures, and digital content.
• Sales & Product Alignment: Work with sales teams for lead generation and product launches; liaise with product teams for accurate messaging.
• Budget & ROI: Manage marketing budgets and track campaign performance to optimize ROI.
• Team Leadership: Lead, mentor, and motivate sales and marketing teams.
• Stakeholder Relations: Build relationships with partners, media, and customers.
• Events: Organize and attend trade shows, client meetings, and industry events.

Key Skills:

• Strategic Planning & Leadership
• Digital Marketing & Analytics
• B2B/B2C Market Knowledge
• Communication & Interpersonal Skills
• Technical Understanding of Electrical Products
• Project Management

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance

Work Location: In person