Marketing Manager

Job Title: Marketing Manager Company: Gopi Notebook & Gopi Buildspace (gopibuildspace.com)Position Overview

The Marketing Manager will be responsible for planning, executing, and monitoring all marketing activities for Gopi Notebook (manufacturing & stationery segment) and Gopi Buildspace (real estate & construction segment). The role requires strong coordination with sales, leadership, and external agencies to build brand visibility, generate leads, and support business growth.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual and quarterly marketing plans for both business verticals.
• Identify target markets, customer segments, and positioning strategies.
• Align marketing activities with sales targets and business objectives.

2. Brand Management & Promotion

• Strengthen brand presence of Gopi Notebook and Gopi Buildspace across online and offline platforms.
• Ensure consistent brand messaging, design, and communication.
• Coordinate branding materials such as brochures, catalogues, banners, hoardings, and signage.

3. Digital Marketing & Online Presence

• Manage website content, updates, and coordination with digital agencies.
• Oversee digital campaigns including SEO, social media, Google Ads, and online listings.
• Monitor website traffic, lead generation, and campaign performance.

4. Lead Generation & Sales Support

• Plan and execute lead generation campaigns for real estate projects and notebook products.
• Support sales teams with marketing tools, presentations, and promotional content.
• Track lead quality and coordinate with sales for conversion improvement.

5. Market Research & Competitor Analysis

• Conduct market research to understand customer needs, trends, and competition.
• Analyze competitor activities and recommend improvement strategies.
• Identify new marketing opportunities and channels.

6. Events, Exhibitions & Promotions

• Plan and manage exhibitions, trade fairs, site events, and product launches.
• Coordinate with vendors, designers, printers, and event agencies.
• Ensure timely execution within approved budgets.

7. Budget & Vendor Management

• Prepare and manage the marketing budget.
• Coordinate with external vendors, agencies, and printers.
• Monitor expenses and ensure cost-effective marketing activities.

8. Reporting & Coordination

• Prepare regular marketing performance reports and MIS.
• Present marketing updates and insights to management.
• Coordinate closely with internal teams such as sales, accounts, and operations.

Key Skills & Competencies

• Strong understanding of marketing principles and branding
• Knowledge of digital marketing tools and platforms
• Good communication and coordination skills
• Analytical and reporting skills
• Ability to manage multiple projects and deadlines
• Vendor and agency coordination experience

Educational Qualification

• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA in Marketing (preferred)

Experience Requirements

• 5–10 years of experience in marketing
• Experience in manufacturing / FMCG / stationery / real estate / construction preferred
• Exposure to both B2B and B2C marketing will be an advantage

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person