Marketing Manager

About Guy Roofing

For more than 50 years, Guy Roofing has served homeowners and businesses with trusted roofing and exterior solutions. With strong brand recognition, best-in-class service, and rapid growth in both residential and commercial divisions, we’re expanding our marketing team to support our long-term brand strategy and 2026 growth goals.

We’re a fast-moving, creative, data-driven team that blends mass media, digital, automation, and memorable storytelling to keep Guy Roofing top of mind in every market we serve.

Position Summary

The Marketing Manager plays a key role in driving brand awareness, generating demand, and supporting sales through strategic, multi-channel marketing campaigns. This role oversees day-to-day execution and brings consistency, creativity, and analytical rigor to all marketing initiatives.

The ideal candidate thrives in a fast-paced environment, loves both creative and analytical work, and can translate business goals into measurable marketing outcomes.

Key Responsibilities
Support the Marketing Director
Translate highlevel marketing strategy into actionable project plans.
Manage daytoday execution of campaigns and deliverables.
Maintain shared calendars, timelines, and reporting dashboards.
Provide regular updates, recommendations, and performance insights.
Brand & Creative Execution
Uphold and support the Guy Roofing brand identity across all residential and commercial messaging.
Assist in developing creative assets: social content, print materials, video content, billboard messaging, landing pages, and email templates.
Coordinate with internal teams and vendors to ensure consistent brand voice and visual standards.
Campaign Management
Help deploy campaigns across digital, social, email, radio, OTT/TV, and billboards.
Support media placements by coordinating schedules, trafficking assets, and monitoring results.
Work with the Marketing Director to maintain a monthly and annual content calendar.
Digital Marketing & Analytics
Update website and landing page content for roofing, siding, windows, and gutter campaigns.
Support SEO initiatives by optimizing page content, improving onsite structure, and collaborating on keyword strategy.
Write and edit content for blogs, landing pages, and educational resources that support organic search growth and customer engagement.
Analyze performance metrics and prepare reports for the Marketing Director and leadership team.
Support segmentation and email marketing initiatives inside Salesforce Marketing Cloud.

Sales Enablement & Internal Support

Create and organize marketing materials for both residential and commercial sales teams.
Assist in tradeshow logistics, lead capture processes, and postevent reporting.
Help maintain marketing assets, photography libraries, testimonial content, and brand files.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
25 years of experience in marketing, ideally in home services or construction
Strong organizational and project management skills.
Ability to write clear, compelling copy for ads, emails, and social media.
Understanding of digital marketing fundamentals (Google Ads, social ads, SEO, analytics).
Comfortable working in a fastpaced environment with shifting priorities.
Experience with Salesforce Marketing Cloud is a plus, but not required.
What We Offer
Competitive compensation and benefits
Professional growth and mentorship
A collaborative environment where your ideas and initiative matter
Opportunities to work on highimpact, highvisibility marketing projects
A familyfounded culture built on trust, integrity, and craftsmanship
About Guy Roofing
Guy Roofing is among the largest and fastest-growing roofing companies nationwide. Headquartered in Spartanburg, South Carolina, Guy Roofing provides commercial, industrial, and residential roofing services. Founded in 1970, we have over 50 years of experience in the roofing industry, and remain a family-owned-and-operated corporation to date.