Marketing Manager

Job Title: Marketing Manager - Dibba Bay Oysters

Location: Dubai, UAE

Reporting to: General Manager

Website: http://www.dibbabay.com

About Us:

• Dibba Bay Oysters is a prominent producer of premium oysters, committed to delivering highest quality to sophisticated seafood connoisseurs globally.
• Our premium oysters are cultivated in the pristine waters of the Fujairah Emirate, employing sustainable aquaculture practices that underscore our dedication to quality, passion on what we are doing, innovation, and ecological stewardship.

Job Overview:

• We are seeking a dynamic and strategic Marketing Manager to lead and execute the marketing strategy for Dibba Bay Oysters.
• The role requires a professional with strong experience in premium F&B and/or FMCG brands, who understands how to position a high-end brand, build engagement, and drive growth across multiple channels.
• The ideal candidate is passionate about seafood, highly organized, and capable of delivering impactful marketing campaigns that resonate with both B2C and B2B audiences.

Key Responsibilities:

• Develop and implement a 360° marketing strategy aligned with the company’s vision of premium quality, sustainability, and market leadership.
• Manage marketing activities across channels: Retail, Ho.Re.Ca., E-commerce platforms, and Dibba Bay’s own restaurants.
• Drive digital marketing, social media, content creation, PR, and offline campaigns to strengthen brand visibility and engagement.
• Collaborate with Sales, Operations, and Production teams to align marketing initiatives with business objectives and seasonal campaigns.
• Plan, organize, and execute events, trade shows, product tastings, and collaborations with chefs, restaurants, and premium retail partners.
• Identify and build partnerships with culinary professionals, media, influencers, and industry stakeholders to amplify brand positioning.
• Oversee the development and consistency of all marketing materials including packaging, advertising (ATL/BTL), website content, and point-of-sale materials.
• Manage the marketing budget, ensuring optimal allocation and ROI on campaigns and initiatives.
• Conduct market research and analyze consumer insights, competitive activity, and global trends to refine strategies and identify new opportunities.
• Lead and execute Trade Marketing activations to support sales objectives and strengthen partnerships with key accounts.
• Monitor KPIs and prepare regular performance reports on brand awareness, digital campaigns, and market penetration.

Requirements:

• Experience: Minimum 5 years in marketing management, preferably within premium F&B or FMCG brands.
• Industry Knowledge: Familiarity with aquaculture or sustainable local products is a strong advantage.
• Regional Expertise: Proven experience in the UAE is essential with international market exposure. Far East/Russia is a major plus.
• Demonstrated success in developing and executing brand strategies locally and internationally.
• Languages: Fluent in English (Arabic is a strong asset).

Skills:

• Strong digital marketing skills including Social Media, SEO, email marketing, and content creation.
• Excellent project management and leadership skills.
• Strong communication and presentation skills, able to engage both internal teams and external partners.
• Proficiency in CRM software and marketing analytics tools.

Education: Bachelor’s degree in marketing, Business Administration, or a related field; Master’s degree is a plus.

Other: Valid UAE Driving License required.

Why Join Us?

• Be part of a growing premium brand recognized regionally and internationally.
• Work closely with top chefs, culinary experts, distributors, and premium retail partners.
• Lead meaningful marketing campaigns that highlight sustainability, quality, and craftsmanship in aquaculture.
• Enjoy the opportunity to shape and grow the brand in both local and global markets.