Marketing Manager

Core Responsibilities

• Develop and implement field marketing strategies to increase bed occupancy and specialty admissions like orthopedics or cardiology.​
• Conduct daily doctor visits (20-30) to referring physicians, clinics, and corporates in Coimbatore for patient referrals.​
• Organize health camps, awareness drives, and free check-up events in local communities and suburbs.​
• Build and maintain tie-ups with pharmacies, labs, and diagnostic centers for seamless patient pathways.​
• Perform market research on competitors and patient trends in Tamil Nadu to refine outreach plans.​
• Manage promotional materials, branding collaterals, and digital campaigns supporting field efforts.​
• Track leads, conversions, and ROI using CRM tools; submit weekly field reports to administration.​
• Coordinate with hospital departments for patient feedback and service improvements post-admission.​
• Handle budget allocation (₹10-15 lakhs annually) for field events, travel, and incentives.​
• Execute any assigned work by directors, such as special projects, crisis marketing, or NABH compliance promotions.

Job Type: Permanent

Pay: ₹40,000.00 - ₹75,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Gandhipuram, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person