Marketing Manager

This job is a civilian position and does not require military service (including commission and enlistment).

Job Title: Marketing Manager

Reports to: Senior Director of Communication & Marketing

FLSA: Full-Time Salaried Exempt

About Air Force Aid Society
(www.afas.org)

Incorporated in 1942, Air Force Aid Society (AFAS) is the official charity for the U.S. Air Force and U.S. Space Force. AFAS provides a support community where those who are called to serve can achieve and sustain financial stability. In 2024, AFAS provided $14M in direct assistance to over 15,000 Airmen, Guardians, and their families through emergency financial assistance, scholarships and education support, disaster relief grants, and community programs. While much has changed over the last 80 years, our mission remains the same: To help Airmen and Guardians when they need us most.

Our core values are the foundation for the way we carry ourselves and conduct business:

• Do Right: We focus on trust, integrity, accountability, and transparency with every interaction.
• Win Together: We fulfill our purpose, together.
• People First: We take care of every individual with empathy and compassion.
• Own It: We are committed and invested to what we do and those we serve.

Overall Description of Position:

The Marketing Manager will support the planning, development, and implementation of integrated marketing and communication initiatives that advance the mission and visibility of AFAS. This position reports directly to the Senior Director of Communication & Marketing.

The ideal candidate is detail-oriented, a versatile communicator, and creative thinker who can produce compelling content, manage digital platforms, track performance metrics, and help tell the AFAS story to a diverse audience of donors, corporate partners, supporting organizations, and the Airmen, Guardians and families we serve.

This is a full-time, benefits-eligible position based in Arlington, VA. This is a hybrid position with regular office presence 3 days a week. Office presence will ultimately be driven by mission requirements.

The potential salary range for this position is $70,000 - $90,000 commensurate with experience and other compensable factors. The starting salary for this position will not exceed $80,000 annually.

Duties include:

Marketing & Communications Support

• Collaborate with teams to plan and execute multi-channel B2B and B2C marketing campaigns to raise awareness, drive engagement, and support fundraising goals.
• Write and edit content for newsletters, social media, press releases, website, and other materials.
• Manage AFAS social media accounts, including content creation, scheduling, and performance tracking.
• Support email marketing and digital advertising efforts, including Google Ads campaigns.

• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

• Ensure brand consistency and message alignment across all marketing and communications.

Website Management

• Maintain and update content on the AFAS website (afas.org). Ensure content accuracy, timeliness, and accessibility.
• Collaborate with internal teams and external partners to continually enhance user experience.
• Monitor website analytics. Develop reports and recommend improvements to increase engagement.

Customer & Industry Engagement

• Represent AFAS and strengthen our brand presence by participating in select conferences, trade shows, and other industry events.
• Gather stories from recipients of our financial assistance to highlight our programs and support to other Airmen, Guardians, and their families.

Content Development

• Develop written and visual content to highlight AFAS impact stories, programs, and donor opportunities.
• Use tools such as Canva or Adobe InDesign to create basic print, digital, and web graphics.
• Support video and photography coordination for events and campaigns.

Reporting & Analytics

• Track, analyze, and report on digital and campaign performance, including Google Analytics, email, and social media metrics.
• Identify trends and make recommendations for optimization.

Requirements/Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred.
• Minimum of 5 years of relevant marketing and communications experience, preferably in a nonprofit setting.

• Customer-focused, proactive, and results-oriented

• Exceptional writing, editing, and storytelling skills, with an ability to engage effectively with all levels of the organization.