Marketing Manager

Job Title: Marketing Manager - Dibba Bay Oysters

Location: Dubai, UAE

Reporting to: General Manager

Website:

About Us

• Dibba Bay Oysters is a prominent producer of premium oysters, committed to delivering highest quality to sophisticated seafood connoisseurs globally.
• Our premium oysters are cultivated in the pristine waters of the Fujairah Emirate, employing sustainable aquaculture practices that underscore our dedication to quality, passion, innovation, and ecological stewardship.

Job Overview

• We are seeking a dynamic and strategic Marketing Manager to lead and execute the marketing strategy for Dibba Bay Oysters.
• The role requires a professional with strong experience in premium F&B and/or FMCG brands, who understands how to position a high end brand, build engagement, and drive growth across multiple channels.
• The ideal candidate is passionate about seafood, highly organized, and capable of delivering impactful marketing campaigns that resonate with both B2C and B2B audiences.

Key Responsibilities

• Develop and implement a 360 marketing strategy aligned with the company's vision of premium quality, sustainability, and market leadership.
• Manage marketing activities across channels: Retail, Ho.Re.Ca., E commerce platforms, and Dibba Bay's own restaurants.
• Drive digital marketing, social media, content creation, PR, and offline campaigns to strengthen brand visibility and engagement.
• Collaborate with Sales, Operations, and Production teams to align marketing initiatives with business objectives and seasonal campaigns.
• Plan, organize, and execute events, trade shows, product tastings, and collaborations with chefs, restaurants, and premium retail partners.
• Identify and build partnerships with culinary professionals, media, influencers, and industry stakeholders to amplify brand positioning.
• Oversee the development and consistency of all marketing materials: packaging, advertising (ATL/BTL), website content, and point of sale materials.
• Manage the marketing budget, ensuring optimal allocation and ROI on campaigns and initiatives.
• Conduct market research and analyze consumer insights, competitive activity, and global trends to refine strategies and identify new opportunities.
• Lead and execute Trade Marketing activations to support sales objectives and strengthen partnerships with key accounts.
• Monitor KPIs and prepare regular performance reports on brand awareness, digital campaigns, and market penetration.

Requirements

• Experience: Minimum 5 years in marketing management, preferably within premium F&B or FMCG brands.
• Industry Knowledge: Familiarity with aquaculture or sustainable local products is a strong advantage.
• Regional Expertise: Proven experience in the UAE is essential with international market exposure. Far East/Russia is a major plus.
• Demonstrated success in developing and executing brand strategies locally and internationally.
• Languages: Fluent in English (Arabic is a strong asset).

Skills

• Strong digital marketing skills including Social Media, SEO, email marketing, and content creation.
• Excellent project management and leadership skills.
• Strong communication and presentation skills, able to engage both internal teams and external partners.
• Proficiency in CRM software and marketing analytics tools.

Education: Bachelor's degree in marketing, Business Administration, or a related field; Master's degree is a plus.

Other: Valid UAE Driving License required.

Why Join Us?

• Be part of a growing premium brand recognized regionally and internationally.
• Work closely with top chefs, culinary experts, distributors, and premium retail partners.
• Lead meaningful marketing campaigns that highlight sustainability, quality, and craftsmanship in aquaculture.
• Enjoy the opportunity to shape and grow the brand in both local and global markets.

Seniority level

• Mid Senior level

Employment type

• Full time

Job function

• Marketing, Product Management, and Customer Service

Industries

• Farming, Food and Beverage Manufacturing, and Retail