Marketing Manager

We are looking for a results-driven Marketing Manager with strong experience in Digital Marketing and a proven background in the Software / IT / Digital Transformation industry. The role is critical in driving brand positioning, lead generation, and revenue growth through data-driven marketing strategies.

• Develop and execute a comprehensive Digital Marketing Strategy aligned with business and revenue objectives.
• Lead B2B lead generation initiatives across digital channels (Paid Ads, SEO, Content, Email, LinkedIn).
• Own the end-to-end marketing funnel (Awareness MQL SQL Conversion).
• Collaborate closely with Sales, Presales, and Business Development teams to support pipeline growth.
• Manage and optimize performance marketing campaigns (Google Ads, LinkedIn Ads, Meta).
• Oversee content strategy focused on software solutions, digital transformation, and enterprise clients.
• Monitor and analyze KPIs including CPL, CAC, ROI, conversion rates, and funnel performance.
• Manage marketing budgets, forecasting, and reporting.
• Coordinate with external agencies, vendors, and freelancers when needed.
• Strengthen brand presence and positioning in local and regional markets.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in Digital Marketing, with at least 2 years in a managerial or lead role.
• Proven track record of successful marketing strategies and lead generation within the Saudi market.
• Mandatory: Previous experience in Software, IT Services, SaaS, or Digital Transformation companies.
• Strong experience in B2B marketing and lead generation.
• Solid understanding of enterprise sales cycles and complex buyer journeys.
• Hands-on experience with:
• Google Ads, LinkedIn Ads, Meta Ads
• SEO / SEM strategies
• Marketing Analytics & Reporting
• Experience using CRM and marketing automation tools (HubSpot, Salesforce, Zoho, or similar).
• Ability to translate data into actionable insights and strategic decisions.
• Strong communication, leadership, and stakeholder management skills.