Marketing Manager

Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns. This role offers the opportunity to develop innovative marketing strategies that align with business goals, utilizing a variety of tools and platforms to maximize reach and engagement. The Marketing Manager will play a pivotal role in shaping our brand presence across digital and traditional channels, ensuring consistent messaging and effective audience targeting.

Duties

• Develop and execute comprehensive marketing strategies across multiple channels including SEO, social media marketing, email marketing, and print advertising.
• Manage digital campaigns utilizing Google AdWords, Facebook Advertising, and marketing automation tools to optimize performance marketing efforts.
• Oversee content marketing initiatives, including copywriting, blog posts, product descriptions, and multimedia content creation using Adobe Creative Suite.
• Conduct market research to identify trends, customer needs, and competitive analysis to inform campaign development.
• Coordinate with sales teams to align marketing efforts with sales objectives, supporting advertising sales and B2B marketing initiatives.
• Manage website content using WordPress and basic HTML skills to ensure site updates are accurate and engaging.
• Analyze campaign performance through Google Analytics and other analytics tools; prepare reports to measure ROI and inform future strategies.
• Collaborate with product management teams on product launches and promotional activities.
• Budget planning and management for various campaigns while ensuring cost-effective use of resources.
• Lead efforts in e-commerce promotion strategies to enhance online sales channels.

Experience

• Proven experience in digital marketing, including SEO, social media marketing, performance marketing, and multichannel campaigns.
• Strong knowledge of advertising sales strategies and B2B marketing practices.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Familiarity with HTML coding for website updates is preferred.
• Experience with marketing automation tools and analytics platforms to track campaign success.
• Excellent copywriting skills along with research capabilities to develop compelling content tailored for various audiences.
• Demonstrated ability to manage multiple projects simultaneously within budget constraints.
• Strong analytical skills with a focus on data-driven decision making in digital environments. This position offers an exciting opportunity for a creative yet strategic marketer eager to lead innovative campaigns that elevate brand visibility across diverse platforms while working in a collaborative environment dedicated to growth and excellence.

Job Type: Part-time

Pay: $54,842.93 - $66,047.40 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: Hybrid remote in Grand Junction, CO 81501