Marketing Manager

Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns, with a focus on delivering measurable results. This role offers an exciting opportunity to shape our marketing strategies, manage cross-functional teams, and enhance our market presence through innovative approaches. A deep understanding of SEO, social media marketing, advertising sales, and marketing automation is essential to succeed in this position.

Responsibilities

• Develop and execute comprehensive marketing strategies across multiple channels including digital, print, and social media platforms.
• Manage and optimize SEO campaigns to improve organic search rankings and increase website traffic.
• Oversee social media marketing efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter to engage target audiences.
• Implement multichannel marketing campaigns integrating email marketing, Google AdWords, Facebook Advertising, and other digital advertising tools.
• Create compelling content for blogs, newsletters, landing pages, and product descriptions utilizing copywriting best practices.
• Utilize analytics tools like Google Analytics and Marketing automation platforms to monitor campaign performance and optimize ROI.
• Coordinate advertising sales initiatives and develop partnerships to expand brand reach.
• Manage e-commerce platforms built on WordPress or similar CMS systems; implement HTML adjustments as needed.
• Conduct market research to identify trends, customer needs, and competitive insights to inform strategic decisions.
• Collaborate with product management teams to align marketing efforts with product launches and updates.
• Prepare budgets for marketing campaigns and oversee their execution within allocated resources.

Experience

• Proven experience in digital marketing roles with a strong emphasis on SEO, social media marketing, content marketing, and performance marketing.
• Hands-on experience with Adobe Creative Suite for content creation and campaign design.
• Familiarity with B2B marketing strategies and product management processes.
• Expertise in using Google Analytics, Google AdWords, Facebook Advertising, email marketing tools, and analytics platforms for data-driven decision making.
• Knowledge of HTML coding basics and WordPress website management is preferred.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.
• Strong research skills combined with excellent copywriting abilities to craft engaging messages that resonate with target audiences. This position offers an engaging environment where innovative ideas are valued, and your expertise will directly impact the company's growth trajectory.

Job Type: Part-time

Pay: From $500.00 per month

Expected hours: 28.0 – 40.0 per week

Benefits:

• Flexible schedule
• Happy hour
• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• Marketing management: 5 years (Required)

Work Location: Remote