Marketing Manager

Job Summary
We are seeking a dynamic and innovative Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this role, you will develop comprehensive marketing strategies, oversee digital campaigns, and manage cross-functional teams to ensure alignment with business objectives. Your expertise will help elevate our brand presence, engage target audiences, and generate measurable results through creative and data-driven marketing efforts. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact in a fast-paced environment.

Responsibilities

• Develop and execute integrated marketing strategies that align with company goals, focusing on multichannel marketing including digital, social media, print, and advertising sales.
• Manage and optimize digital marketing campaigns using platforms like Google AdWords, Facebook Advertising, and marketing automation tools to increase reach and engagement.
• Oversee content marketing initiatives, including copywriting, SEO optimization, and website management using WordPress and HTML to enhance online visibility.
• Analyze campaign performance through Google Analytics and other analytics tools; prepare reports to inform future strategies.
• Coordinate with product management teams to develop go-to-market plans for new products, ensuring consistent messaging across all channels.
• Lead social media marketing efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and community engagement.
• Manage advertising budgets effectively while exploring new opportunities in E-commerce and performance marketing to maximize ROI.
• Collaborate with creative teams utilizing Adobe Creative Suite to produce compelling visual content for campaigns.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decisions.

Qualifications

• Proven experience in digital marketing, content marketing, B2B marketing, and multichannel marketing strategies.
• Strong knowledge of SEO best practices, social media marketing platforms, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, and print advertising techniques.
• Demonstrated ability to manage advertising sales campaigns and oversee performance marketing initiatives.
• Excellent copywriting skills with the ability to craft engaging messages tailored to diverse audiences.
• Experience in product management or working closely with product teams is a plus.
• Strong analytical skills with the ability to interpret data from various sources for strategic insights.
• Budgeting experience for managing large-scale campaigns while maintaining cost efficiency. Join us as a Marketing Manager if you’re ready to lead innovative campaigns that captivate audiences and drive business growth! We’re committed to supporting your professional development while offering a vibrant environment where your creativity can thrive.

Job Type: Full-time

Pay: $51,723.07 - $90,000.00 per year

Work Location: In person