Marketing Manager

Job Title: Marketing Manager

Department: Marketing & Business Development
Reporting To: Hospital Director / Branch Head
Location: Mother & Child Care Hospital

Job Summary

The Marketing Manager will be responsible for planning, developing, and executing marketing strategies to enhance the hospital’s brand visibility, patient outreach, and service growth. The role focuses on promoting mother and child healthcare services ethically while building strong relationships with doctors, corporates, communities, and referral partners.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement annual and monthly marketing plans aligned with hospital goals
• Promote maternity, neonatal, pediatric, fertility, and women’s health services
• Identify new patient acquisition opportunities and referral networks

Branding & Communication

• Ensure consistent hospital branding across all platforms
• Oversee design and content for brochures, banners, hoardings, and digital media
• Coordinate hospital campaigns, health days, and awareness programs

Digital & Online Marketing

• Manage hospital presence on social media, Google, and healthcare portals
• Coordinate website updates, SEO, and online advertisements
• Track digital campaign performance and patient lead generation

Doctor & Referral Management

• Build and maintain relationships with gynecologists, pediatricians, and general practitioners
• Coordinate referral programs and doctor engagement activities
• Organize CME programs, doctor meets, and medical seminars

Community Outreach & Events

• Plan and execute health camps, antenatal classes, school programs, and corporate tie-ups
• Represent the hospital in community events and healthcare forums
• Strengthen hospital visibility in local markets

Market Research & Reporting

• Analyze patient trends, competition, and market demand
• Prepare marketing performance reports and ROI analysis
• Suggest improvements based on patient feedback and market insights

Team & Vendor Coordination

• Manage marketing executives, agencies, and vendors
• Coordinate with internal departments for campaign execution

Required Qualifications

• MBA / PG Diploma in Marketing, Healthcare Management, or related field
• Bachelor’s degree in Marketing, Business Administration, or Life Sciences

Experience

• Minimum 5–7 years of marketing experience
• Prior experience in hospital, healthcare, or mother & child care setup preferred

Key Skills & Competencies

• Strong communication and interpersonal skills
• Knowledge of healthcare ethics and patient confidentiality
• Strategic thinking and analytical ability
• Digital marketing knowledge
• Leadership and team management
• Event planning and coordination

Preferred Attributes

• Experience in maternity, pediatric, or multispecialty hospitals
• Local market knowledge and healthcare network
• Patient-centric and ethical marketing approach

Working Conditions

• Require travel for outreach programs and doctor meetings
• Occasional weekend or event-based work

Job Type: Permanent

Pay: ₹60,000.00 - ₹80,000.00 per month

Benefits:

• Provident Fund

Work Location: On the road