Marketing Manager

Overview
Ignite your passion for innovative marketing and lead dynamic campaigns as a Marketing Manager! In this role, you will craft compelling strategies that elevate brand presence across multiple channels, drive customer engagement, and boost sales performance. Your expertise will shape impactful marketing initiatives, harness digital tools, and foster strong relationships with clients and partners. Join us to inspire growth, harness creativity, and make a measurable impact in a fast-paced environment where your ideas truly matter.

Duties

• Develop and execute comprehensive multichannel marketing strategies that include digital marketing, content marketing, social media marketing, and print advertising to maximize brand visibility.
• Oversee the creation of engaging content across platforms such as websites, blogs, email campaigns, and social media channels like Facebook Advertising to attract and retain target audiences.
• Manage advertising sales efforts by identifying new opportunities, negotiating deals, and optimizing ad campaigns using tools like Google AdWords and Facebook Ads Manager.
• Utilize analytics platforms such as Google Analytics to monitor campaign performance, interpret data insights, and adjust strategies for optimal results.
• Coordinate with product management teams to align marketing initiatives with product launches and enhancements, ensuring consistent messaging across all channels.
• Implement marketing automation tools to streamline campaigns, nurture leads through email marketing, and improve overall efficiency.
• Conduct research on market trends, competitor activities, and customer preferences to inform strategic decisions and identify new growth opportunities.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO principles and best practices for search engine optimization.
• Proficiency in social media marketing platforms and multichannel marketing strategies to reach diverse audiences effectively.
• Skilled in using Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and campaign design.
• Solid knowledge of performance marketing tactics including Google AdWords, Facebook Advertising, and other paid media channels.
• Experience with website management platforms like WordPress; familiarity with HTML is a plus.
• Strong analytical skills utilizing Google Analytics and other analytics tools to measure campaign success and ROI.
• Excellent copywriting skills for creating compelling content that resonates with target audiences across various formats.
• Ability to manage budgets effectively while maximizing return on investment through strategic planning.
• Knowledge of e-commerce platforms and product management processes to support online sales initiatives.
• Exceptional research skills combined with the ability to translate insights into actionable marketing plans. Join us as a Marketing Manager where your creativity fuels our growth! Bring your expertise in digital strategy, analytics-driven decision-making, and innovative content creation to lead impactful campaigns that drive results across all channels. Your leadership will inspire teams and elevate our brand presence in an ever-evolving marketplace!

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person