Marketing Manager

Overview
We are seeking a dynamic and results-driven Marketing Manager to support and advance strategic marketing initiatives. This role is responsible for leading marketing strategy, managing vendor relationships, overseeing team performance, and delivering measurable results that align with the firm’s business objectives.

The ideal candidate is a results-oriented marketing professional with strong leadership capabilities, a data-driven mindset, and experience within professional services or legal environments.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to support firm growth and brand positioning
• Manage referral marketing initiatives, professional networks, and events to generate qualified leads
• Oversee external vendors for SEO, PPC, digital advertising, and website management, ensuring performance standards and return on investment
• Provide leadership, direction, and mentorship to marketing team members, ensuring alignment with organizational goals
• Lead content development and social media strategies across multiple platforms to drive engagement and conversions
• Analyze marketing performance metrics, monitor ROI, and optimize campaigns using modern marketing technology, including AI-based tools

Qualifications

• Minimum of 3–5 years of experience in a Marketing Manager or comparable leadership role
• Demonstrated expertise in SEO, PPC, email marketing, content strategy, and social media management
• Proven success managing third-party vendors and driving measurable outcomes
• Strong analytical, organizational, and project management skills
• Prior experience supervising or mentoring team members
• Excellent written and verbal communication skills
• Bilingual proficiency in English and Spanish is required
• Prior experience in a law firm or professional services environment is preferred
• Proficiency with AI-enabled tools (including ChatGPT) to enhance efficiency and performance
• Bachelor’s degree in Marketing or a related discipline preferred

Compensation & Benefits

• Competitive salary, commensurate with experience
• Health and life insurance
• Dental and vision insurance
• Paid time off
• 401(k) with employer matching

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Miami, FL 33156