Marketing Manager

About Parla

An established Turkish furniture designer & manufacturer, Parla is an İstanbul-based family business, with a crafts heritage spanning four generations.

The history of Parla began in 1910, when the great-grandfather of the current owners crafted furniture for the Ottoman Empire. Over time and across generations, we have developed the Parla brand, which is a modern operation with a showroom and a 15,000 sqm factory in Istanbul, as well as a presence in London, New York, Miami, and Dubai.

Parla specializes in manufacturing sophisticated, high-quality loose and fixed furniture + joinery for commercial interiors.

Alongside a very comprehensive bespoke FF&E service, Parla also has its own portfolio of products designed by both in-house and internationally renowned designers, some of which are award-winning. Parla Collection is now achieving consistent growth across the UK, Europe, the USA, and the GCC, with a strong network of dealers, distributors, and collaborators.

With an in-house team of 15 young, dynamic designers and a factory of highly skilled artisans in areas such as wood, metal, glass, and upholstery, over 200 employees are working tirelessly to continue the legacy.

With our young and dynamic team, we strive to create an atmosphere of happy, content employees who grow day by day, while also enabling them to freely share their ideas, display their creativity, and provide an excellent work experience. Our high retention levels prove that we stand behind what we believe in.

Position:

We are seeking a Marketing Manager who will develop and execute marketing strategies to drive B2B growth. This role requires a creative, strategic thinker who can elevate our brand presence across the markets we operate in.

Key Responsibilities in this role:

• Position and promote the Parla brand in line with the overall corporate strategy
• Own the portfolio strategy and lifecycle management of Parla’s collection line. Define positioning, value propositions, and go-to-market strategy
• Create innovative ideas to increase brand awareness
• Conduct market research and competitor analysis to stay ahead of industry trends
• Lead pricing architecture, including list prices, dealer margins, campaigns, and promotions
• Drive profitable growth by balancing competitiveness, cost structure, and margin targets
• Design and execute promotional calendars and launch/relaunch campaigns
• Develop and manage dealer loyalty and incentive programs to increase sales and retention
• Own all marketing communication assets (catalogs, samples, digital, and showroom)
• Coordinate internal teams and external agencies for content creation and visual storytelling
• Support sales teams with regional marketing plans in line with regional needs (events, trade fairs, collaborations, dealer in-store activations)
• Monitor market trends, competitors, and customer feedback to optimize the portfolio
• Work closely with sales, production, and finance teams to shape the most relevant actions for the growth of the collection business

What are the qualifications we look for in a Marketing Manager at Parla:

• Bachelor's degree in Marketing or a related field
• Minimum 10 years of proven marketing experience
• Fluency in English is a must (both spoken & written)
• Ability to manage marketing budget and deliver measurable results
• Strong knowledge of marketing tools and platforms
• Excellent communication and project management skills
• Ability to analyse data and make informed decisions
• No travel restrictions

Bonus points if you have:

• Experience in marketing in the B2B or furniture industry
• Creative industries experience
• Strong desire and experience working in a high-growth, fast-paced environment

Why Parla:

• A dynamic and creative work environment
• Opportunities for growth and professional development
• Have a real impact on the Company's growth and success

Join Us! Be a part of Parla!