Marketing Manager

POSITION OVERVIEW

In this role, the Marketing Manager, Account-Based Marketing (ABM)Demand Generation is responsible for driving pipeline, acquiring new customers, and contributing directly to revenue growth. This position synthesizes core marketing elements-including go-to-market strategy, content strategy, and multi-channel campaign execution-into scalable, high-performing ABM and demand generation programs.

You will plan, execute, and optimize integrated marketing campaigns that engage high-value target accounts and move them through the funnel, with an obsessive focus on achieving monthly and quarterly MQL, SQL, and pipeline KPIs. This role partners closely with Sales, Revenue Operations, and Product Marketing to ensure tight alignment and measurable business impact.

FUNCTIONS OF THE JOB

Essential Functions

• Support the account-based marketing strategy across priority segments and named accounts in close alignment with Sales
• Plan, organize, and execute integrated demand generation campaigns that drive awareness, engagement, and pipeline
• Translate go-to-market strategy and content into multi-channel ABM and demand generation programs
• Manage and optimize digital marketing channels including SEO, paid search, paid social, display, and retargeting
• Orchestrate top-to-bottom funnel programs that engage buying committees across target accounts
• Build, manage, and optimize lead lifecycle programs including lead capture, scoring, nurturing, and opportunity conversion
• Maintain an obsessive focus on performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI
• Use HubSpot as the primary marketing automation and CRM platform for campaign execution, workflows, reporting, and attribution
• Partner with Sales and Revenue Operations to align on target accounts, messaging, lead handoffs, and pipeline acceleration
• Continuously analyze performance data, test new approaches, and optimize campaigns for improved results

POSITION QUALIFICATION REQUIREMENTS

The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position.

Location

• St. Louis, MO candidates preferred with ability to work in-office 3 days per week

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Experience

• 5+ years of experience in B2B marketing with a strong focus on account-based marketing and demand generation
• Proven experience driving pipeline and revenue through measurable marketing programs
• Hands-on experience managing digital demand channels including SEO, paid search, and paid social

Skills/Abilities

• HubSpot proficiency is a must, including campaigns, workflows, lead scoring, reporting, and attribution
• Deep knowledge of demand generation, lead nurturing, and opportunity conversion best practices
• Strong analytical skills with the ability to translate data into actionable insights
• Ability to collaborate cross-functionally with Sales, Revenue Operations, and Product Marketing
• Excellent project management, communication, and organizational skills

Physical/Visual Activities or Demands:

In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. These include extended periods of sitting, working at a computer, and communicating with internal teams and external partners.

This role may require occasional travel (up to 25%) to support customers, partners, and key business initiatives.