Marketing Manager

<Job Overview>
Energize your career as a Marketing Manager, where you'll lead dynamic marketing strategies that elevate brand visibility and drive business growth. In this role, you'll craft compelling campaigns across multiple channels, harness data-driven insights to optimize performance, and collaborate with cross-functional teams to deliver impactful marketing initiatives. Your innovative mindset and strategic vision will be essential in shaping our brand presence in a competitive marketplace. This paid position offers an exciting opportunity to make a tangible impact while developing your expertise in a fast-paced environment.

<Duties>

• Develop and execute comprehensive multichannel marketing strategies that align with business objectives, including digital, print, social media, and advertising campaigns
• Manage and optimize marketing automation tools to streamline campaigns and improve customer engagement
• Oversee content marketing efforts, creating engaging copy for websites, blogs, email newsletters, and social media platforms
• Lead SEO initiatives to enhance organic search rankings and increase website traffic using keyword research and on-page optimization techniques
• Coordinate advertising sales efforts across digital and print channels to maximize reach and ROI
• Analyze campaign performance using tools like Google Analytics and adjust strategies for continuous improvement
• Collaborate with product management teams to develop go-to-market plans for new offerings and features
• Manage budgets efficiently, ensuring cost-effective allocation of resources across all marketing activities
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decisions
• Maintain proficiency in Adobe Creative Suite for content creation and visual branding support

<Skills>

• Strong expertise in SEO, social media marketing, digital marketing, and performance marketing techniques
• Proven experience with multichannel marketing campaigns spanning online and offline channels
• Skilled in advertising sales strategies across various media platforms including Facebook Advertising, Google AdWords, print advertising, and email marketing
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content development
• Knowledge of WordPress CMS platform; basic HTML skills are a plus for website updates
• Experience with marketing automation platforms to nurture leads and automate outreach efforts
• Ability to analyze data using Google Analytics and other analytics tools to measure campaign effectiveness
• Excellent copywriting skills for creating compelling content tailored to target audiences
• Strong research capabilities to stay ahead of industry trends and customer preferences
• Familiarity with e-commerce platforms and product management processes is advantageous
• Effective budgeting skills to manage campaign costs while maximizing results
• Sales acumen for developing strategic partnerships and driving revenue growth through targeted advertising efforts

Company website www.usalightning.com

Pay: $56,000.00 - $73,000.00 per year

Benefits:

• Paid time off

Work Location: In person