Marketing Manager

Job Summary:

The Marketing Manager will be responsible for overseeing and executing marketing strategies to increase brand awareness, drive foot traffic, and boost sales at Nearbymart Outlets. This role requires a dynamic individual with experience in retail marketing, a creative mindset, and the ability to analyze market trends and consumer behavior. The Marketing Manager will collaborate with cross-functional teams to design campaigns that highlight promotions, seasonal offers, and new product lines, ensuring the supermarket’s offerings are effectively communicated to customers.

Key Responsibilities:

• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies that align with the supermarket's goals and objectives.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Plan and execute both digital and traditional marketing campaigns, including promotions, events, and seasonal offerings.
• Brand Management:
• Maintain and strengthen the supermarket’s brand image and identity in the local market.
• Ensure consistent brand messaging across all marketing channels (advertisements, social media, in-store displays, etc.).
• Customer Engagement & Retention:
• Develop programs to enhance customer loyalty and retention, such as loyalty programs or special promotions for frequent shoppers.
• Use customer feedback and data to continuously improve marketing campaigns and store experiences.
• Advertising & Promotions:
• Coordinate with the advertising team to design and execute print, digital, and outdoor advertisements.
• Plan in-store promotions, including discounts, sales events, and product demonstrations.
• Negotiate with suppliers and partners for promotional materials and joint marketing opportunities.
• Social Media & Digital Marketing:
• Manage social media platforms, creating engaging content that promotes the supermarket’s offerings.
• Track and analyze digital marketing campaigns and adjust strategies to optimize reach and engagement.
• Oversee email marketing campaigns, driving customer awareness of new deals and offerings.
• Budget Management:
• Prepare and manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
• Track campaign expenses and report on marketing performance metrics.
• Collaborative Efforts:
• Work closely with store operations to ensure marketing materials align with in-store displays and merchandising.
• Collaborate with the buying and merchandising teams to plan promotions based on inventory levels and product availability.
• Partner with external agencies or vendors to implement large-scale campaigns.
• Event Planning & Community Outreach:
• Plan and coordinate community events, store openings, and other special initiatives to increase foot traffic.
• Represent the supermarket at local events, trade shows, or community activities to promote brand awareness.
• Performance Analytics & Reporting:
• Monitor key performance indicators (KPIs) such as sales, customer acquisition, and ROI from marketing activities.
• Provide regular reports on marketing campaigns and suggest areas for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in retail or supermarket marketing, with a proven track record of successful campaigns.
• Strong understanding of digital marketing, social media, and traditional advertising channels.
• Excellent communication, negotiation, and interpersonal skills.
• Creative and innovative mindset, with the ability to think outside the box.
• Ability to analyze data and make data-driven decisions.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Experience in budget management and ROI tracking.

Preferred Skills:

• Experience with content management systems, email marketing tools, and analytics platforms
• Previous experience working in a supermarket or any retail environment is a plus.

Working Conditions:

• Fast-paced retail environment.
• Occasional evening and weekend work required for event coordination and campaign execution.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person