Marketing Manager

Position Summary

As the Marketing Manager you will drive growth & demand creation for the Business Outfitters division through development and execution of multi-channel marketing to support retention, reactivation, and acquisition. You will be responsible for developing and driving the short- & long-term Direct-to-Business go-to-market strategy.

Job Functions (Employees must be able to perform the job functions of this position satisfactorily. The requirements listed below are representative of the duties, knowledge, skills, and/or abilities required. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential job functions.)

• Develop and manage marketing strategy across all media channels/platforms to meet LEO’s demand and new account acquisition goal (revenue demand, # of accounts, cost per account) to drive SMB growth within the logo apparel offering.
• Develop and manage a client contact strategy across all marketing channels to maximize reactivation rate through upsell/cross sell of off-the-shelf logo apparel at a profit for LEO lapsed accounts.
• Develop and manage a client contact strategy across all marketing channels to upsell/cross sell off-the-shelf logo apparel to existing client base resulting in higher retention rates and larger share of wallets.
• Provide marketing tactical and strategic support to SMB sales teams around off-the-shelf logo apparel.
• Marketing lead working with Brand and Creative team to integrate brand awareness and PR into our marketing plans for LEO’s customization capabilities through our product offerings.
• Develop and summarize market research activities for customer/prospect insights, competitive information and general marketplace trends within the logo apparel category that leads to actions.
• Develop and execute promotion strategies across all channels & segments.
• Lead marketing manager in working with Merchandise and Creative for content development and customer segment experience for logo apparel in the SMB market.

Skills

• Manages a team or functional area, ensuring operational goals are met.
• Aligns team objectives with broader organizational priorities.
• Coaches team members and fosters a collaborative work environment.
• Balances team performance, resource allocation, and stakeholder expectations.
• Strong understanding of omnichannel retail marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads, CRM systems).
• Excellent project management and organizational skills.
• Creative mindset with strong analytical and problem-solving abilities.
• Effective communication and stakeholder management.
• Ability to lead and inspire a team in a fast-paced environment.

Physical Requirements

• Ability to sit for long periods of time.
• Ability to lift up to 30 lbs.
• Ability to travel as needed for business.

Education & Experience Requirements

• Bachelor’s degree in a Marketing, Business, Communications or equivalent experience
• 5-8 years of progressive experience in marketing, including leadership responsibilities, preferably in B2B Direct Selling
• Experienced in multi-media channel marketing (email, catalog, digital, Social, etc.)
• Experience managing teams and working in a cross-functional environment